Coke and alcohol finally mixing, questions ahead for consolidated beer – and is spirits bubble about to burst?
In Ian Shackleton’s final column for Just Drinks, the former beverage equity analyst looks back to look to the future.
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Why the Jack Daniel’s Coca-Cola tie-up could be a game-changer
Brown-Forman has been selling Jack Daniel’s mixed with cola for years – but its new venture with Coca-Cola could shake…
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Will beer’s forays into functional stick?
Brewers need to walk a tightrope when playing the 'functional' card for their wares. Category commentator Stephen Beaumont surveys the…
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US spirits consumers state their future preferences. Any surprises?
The US has long been the most important market for spirits brand owners. Has a recent survey of consumption plans…
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Investors take to drink, Campari Group hits the radar and brand owners count cost of Russia exit – The Just Drinks analyst
Former beverages analyst Ian Shackleton speaks to us from his safe haven this month, with a look at Campari Group…
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Why M&A moves suggest a healthy future for soft drinks
As belts tighten, brand owner M&A activity has gone quiet, But not, as category commentator Phil Tappenden explains, in soft…
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The rise of the hybrid in wine
Hybrid grape varieties aren't new when it comes to producing wine. Climate change, however, could accelerate their prevalence. Category commentator…
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Has whisky finally found the flavour grail? – comment
Flavoured extensions always risk cannibalisation of the parent brand. In whisky, however, category commentator Richard Woodard believes the sweet spot…
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