Beverage industry news, insights, analysis and comment

Comprehensive coverage of the beverage industry's latest, breaking news and insights brought to you by just-drinks's leading network of international journalists.

"There will be a reframing of consumers' creativity around this year's socialising" - just-drinks speaks to Natasha Curtin, global VP for Bombay Sapphire 27 Nov 20

Rhodri Morgan

Like many spirits brands, Bacardi-owned gin Bombay Sapphire has had to re-evaluate its marketing strategy this year. Through activations such as virtual tastings and experimentation, Bacardi has been encouraging consumers to express their creativity through the likes of mixology and art. Earlier this week, just-drinks spoke to Natasha Curtin, Bacardi's global VP for Bombay Sapphire, about the challenges the brand has faced in 2020, the impact of recurring lockdowns on consumer habits and how the gin is promoting artistic expression across the festive season.


How to tailor your spirits marketing to the consumer of today - and tomorrow - comment 26 Nov 20

Richard Woodard

Virtue signalling is a very easy hole to fall down when it comes to marketing spirits brands - particularly today with the hyper-connected consumer. However, category commentator Richard Woodard believes he has found an activation that skirts the hole and ticks all the 21st Century spirits brand boxes.


Has Remy Cointreau finally dialled down its China reliance to more manageable levels?Remy Cointreau finds balance after China over-reliance - comment 26 Nov 20

Olly Wehring

In a year like this, good news in the spirits category has been thin on the ground. While the first three months of 2020 were... okay, the second quarter - to the end of June - saw the sky fall in for all the brand owners out there. Much as the third quarter was better than the second, spirits sales across the board were still not where companies wanted them to be. Maybe we should all write off this year, then, and steer our optimism to 2021.


How hops could become part of beer's marketing lexicon - comment 25 Nov 20

Stephen Beaumont

In days gone by, the role of hops in brewing was only of interest to the true beer aficionado. Times have changed and, with the advent of the craft brewing boom, consumers know more about hops than brand owners give them credit for. Category commentator Stephen Beaumont believes this awareness offers a marketing opportunity for beer brands big and small.


Once a month, the International Alliance for Responsible Drinking rounds up recent higher-profile CSR and environmental activities from drinks brand ownersCorporate Social Responsibility activations around the world - The IARD Digest - November 2020 25 Nov 20

The IARD editorial team

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, reviews some of the alcohol industry's recent CSR and environmental activities. Here's a look at what's been going on in recent weeks.


The Coca-Cola Co withdrew the Odwalla juice brand earlier this yearJuice on the slide in North America as consumers shift towards healthy and functional hydration - comment 24 Nov 20

GlobalData

The North American juice market is expected to decline in value from US$14.8bn in 2019 to $12.5bn by 2023, according to GlobalData, with the downward trend expected to continue along pre-COVID lines.


Current hot issue

Pernod Ricard Performance Trends 2016-2020 - results dataPernod Ricard Performance Trends 2016-2020 - results data

In early-September, Pernod Ricard reported a 9.5% fall in sales from the 12 months to the end of June 2020. Here, just-drinks considers the group's performance in fiscal-2020 and over the preceding four years.

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