Beverage Industry Interviews
"The on-trade doesn't realise it can up-sell on a Coca-Cola" - Interview, Seedlip founder, Ben Branson
28 Jun 16
Last month, UK producer Seedlip launched the second expression in its range of self-described "non-alcoholic spirits". Seedlip Garden follows the launch in November of the original Seedlip, which sold out three times in high-end London retailer Selfridges and has caught the attention of bartenders with its positioning as an adult-aimed, non-alcoholic base for cocktails. Seedlip founder Ben Branson says the spirit - a distillation of botanicals including herbs, fruit and bark - is a riposte to non-alcoholic drinks that depend too heavily on sugary fruit blends, and offers a solution to the problem of "what to drink when you're not drinking". just-drinks spoke to Branson ahead of the launch of Seedlip Garden about his early successes, interest from Bahraini royalty and why the industry needs to get on-board the non-alcoholic category.
"Does real brand loyalty exist?" - Interview, Walter Drenth, senior global director international brands at Heineken
21 Jun 16
Last year, Heineken secured a return to the European sports stage for its Amstel brand. Having called time on its ten-year sponsorship of the UEFA Champions League football competition in 2005, Amstel has just completed the first of a three-year tie-up with the slightly lower-profile Europa League football tournament. Replacing Amstel as Champions League sponsor? Why, it was - and continues to be - brand Heineken. Last month, Olly Wehring travelled to Switzerland to meet Walter Drenth, the group's senior global director for international brands, before being forced to endure his team's defeat that evening to Seville in the Europa League final.
"Our mistake was we tried to be a functional beverage firm" - Interview, Kevin Klock, CEO of Talking Rain - Part II
16 Jun 16
Talking Rain hit the big time with the success of Sparkling Ice. Growth for the sparkling flavoured water brand started in 2010, but Talking Rain had been around for more than two decades before then. In the second part of his just-drinks interview, CEO Kevin Klock talks about the lessons his company learned before its overnight success and how they informed his views on functional beverages. He also reveals which NBA superstar he invited to meet staff and the problems of competing for talent in an area dominated by global tech firms.