Beverage Industry Interviews
Coca-Cola Co's global water stewardship director, Greg Koch - Interview
30 Sep 16
In achieving its goal to replenish water equivalent to its 2015 sales volumes "back to nature and communities", Coca-Cola gave itself a compelling sustainability story to tell consumers. Greg Koch, senior director of Global Water Stewardship at Coca-Cola, spoke with Ben Cooper about what "replenishment" means, and why getting the minutiae of the methodology right is so important.
"There is a ceiling for Campari, but not at the level of Grand Marnier" - Interview, Bob Kunze-Concewitz, Gruppo Campari CEO - Part II
8 Sep 16
In part two of our interview with Gruppo Campari's CEO, we talk to Bob Kunze-Concewitz about the company's approach to its portfolio and to the craft segment, as well as its M&A strategy and non-core asset plans.
"We have the brands and we have the patience" - Interview, Bob Kunze-Concewitz, Gruppo Campari CEO - Part I
6 Sep 16
Bob Kunze-Concewitz has seen a lot in his time with Gruppo Campari. Having joined the company from Procter & Gamble in 2005, when he came on board as CMO, he'll celebrate a decade as group CEO in May next year. In that time, he's seen Campari's fortunes rise, fall and rise again as drinks trends have come and gone. He's also been at the helm during an active period of M&A, not only for Campari specifically, but also within the spirits category generally. Late last month, just-drinks editor Olly Wehring met up with him on a visit to London.