Why unaged spirits brand owners should - finally

Long the preserve of baijiu, China has been considered off-limits by international brands in the unaged spirits segment. Category commentator Richard Woodard believes that position deserves a review.

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What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?

While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains. China’s Zero-COVID policy is having a demonstrable impact on consumer-facing industries. Access GlobalData’s new whitepaper, China in 2022: the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry, to examine the current situation in Shanghai and other cities in China, to better understand the worst-affected industry sectors, foodservice in particular, and to explore potential growth opportunities as China recovers. The white paper covers:

Which multinational companies have been affected?
What is the effect of lockdowns on foodservice?
What is the effect of lockdowns on Chinese ports?
Spotlight on Shanghai: what is the situation there?
How have Chinese consumers reacted?
How might the Chinese government react?
What are the potential growth opportunities?

By GlobalData

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Free Whitepaper

What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?

Which multinational companies have been affected?
What is the effect of lockdowns on foodservice?
What is the effect of lockdowns on Chinese ports?
Spotlight on Shanghai: what is the situation there?
How have Chinese consumers reacted?
How might the Chinese government react?
What are the potential growth opportunities?

By GlobalData

Free Whitepaper

What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?

Subscribe to Just Drinks

Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)

Just Drinks membership gives you:

Want multi-user access? Explore our multi-user & corporate memberships

Free Whitepaper

What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?

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