
Flavoured extensions always risk cannibalisation of the parent brand. In whisky, however, category commentator Richard Woodard believes the sweet spot may be in sight.
Flavoured extensions always risk cannibalisation of the parent brand. In whisky, however, category commentator Richard Woodard believes the sweet spot may be in sight.
Flavoured extensions always risk cannibalisation of the parent brand. In whisky, however, category commentator Richard Woodard believes the sweet spot may be in sight.