Latest drinks industry news &amp; insights

PepsiCo's North America division has created an operating entity that will focus on incubating and accelerating its smaller, emerging brands.

Anheuser-Busch InBev launches UK Corona activation with solar-powered DJ booths 21 Aug 2018

Anheuser-Busch InBev's new UK Corona campaign will feature outdoor parties accompanied by solar-powered DJ booths.

The Coca-Cola Co unveils Coca-Cola redesign in UK 21 Aug 2018

The Coca-Cola Co's UK unit has overhauled its Coca-Cola packaging in a bid to encourage more consumers to try its zero-sugar variant.

Bacardi GTR launches personalised bottle service 21 Aug 2018

Bacardi's Global Travel Retail unit is tapping into the personalisation trend with a new campaign for its namesake brand.

PepsiCo gives NASCAR star Chase Elliott first Mountain Dew ad - video 21 Aug 2018

PepsiCo's new brand ambassador for Mountain Dew, NASCAR’s Chase Elliott, has appeared in his first standalone advert for the soft drinks brand.

LGBTQ stars appear in Diageo's new Smirnoff campaign that says vodka is "for everyone" - video 21 Aug 2018

Diageo has signed up prominent LGBTQ personalities to star in its latest Smirnoff vodka campaign, alongside brand regular Ted Danson.

Weather extremes prompt early grape harvest in Champagne, Germany 21 Aug 2018

Two wine trade bodies have announced exceptionally early harvests as they report long droughts and a wet winter.

Marvolio's Nostrums' small batch liqueurs - Product Launch 21 Aug 2018

UK startup Marvolio's Nostrums has launched three liqueurs.

Britvic's The London Essence Co Pomelo & Pink Pepper Tonic Water - Product Launch 21 Aug 2018

Britvic's adult beverage unit, Wisehead Productions, has entered the pink drinks category with a new mixer for its London Essence Co range.

BrewDog opens first craft beer hotel, DogHouse 21 Aug 2018

BrewDog has opened a beer hotel at the site of its US brewery in Columbus, Ohio.

China becomes Carlsberg's number one as Asia continues to excite 20 Aug 2018

China overtook Russia to become Carlsberg's biggest market in the first half of this year, with the brewer expressing an interest in further M&A activity in Asia.

Vodka volumes set to fall, but pockets of growth remain - figures 20 Aug 2018

Richard Woodard

Global vodka volumes will continue to shrink in the coming years, according to a new report from just-drinks and The IWSR, with growth confined to higher price points.

PepsiCo takes control of SodaStream International in US$3.2bn deal 20 Aug 2018

PepsiCo is to buy SodaStream International in what could be the final acquisition of CEO Indra Nooyi's leadership.

WTRMLN WTR's WTRMLNSLCE range - Product Launch 20 Aug 2018

WTRMLN WTR, a bottled water company that uses leftover watermelon to flavour its drinks, has launched a new shelf-stable range.

Remy Cointreau's Westland Distillery Garryana 2018, Edition 3|1 - Product Launch 20 Aug 2018

Remy Cointreau-owned Westland Distillery is lining up the launch of the third iteration of the Garryana series of single malt US whiskies.

Distillier's Grand Brulot VSOP Cognac Café - Product Launch 20 Aug 2018

Distillier is poised to launch its coffee-blended VSOP Cognac offering in the US.

The Coca-Cola Co sponsors new Tomb Raider game with cinema special - video 20 Aug 2018

The Coca-Cola Co has teamed up with Square Enix, the creator of the latest Lara Croft-fronted computer games, ahead of the release of the series' next instalment.

Jaden Smith's "ethical" Just Water brand set for UK launch 20 Aug 2018

Just, a bottled water company started by actor Jaden Smith, has launched its self-described "sustainable" brand in the UK.

Rising barley, aluminium costs put global brewers on alert for price increases - analyst 17 Aug 2018

A drinks industry analyst has warned that global brewers could be forced to raise prices next year amid ballooning costs for barley and aluminium.

This week in beer & cider, featuring Carlsberg's Cambodia play, Bud Light's new soccer tie-up and how Lagunitas wants to infect Heineken 17 Aug 2018