Pernod Ricard unveils Havana Club video game to connect with Gen Z
Havana Club Quest is the latest attempt by an alcohol brand to capture the gamer...
News
Doghouse Distillery’s Baller Chilli Bacon Vodka – Product Launch
Doghouse's founder claims the new release is the first of its kind.
Anheuser-Busch InBev to “digitise and monetise” as new CEO lays out vision
Michel Doukeris gave analysts a glimpse of what to expect from his tenure - a...
Just Drinks Excellence Awards 2021 – Winners Announced!
The results are in for the inaugural Just Drinks Excellence Awards. Download our free report...
Babycham returns to Brothers Drinks Co as Accolade Wines offloads ’70s favourite
Get ready for a relaunch of Babycham in the UK next year.
Bushmills 27-Year-Old Bourbon Cask Irish whiskey – Product Launch
Bushmills 'Causeway Collection' has a GTR-exclusive in its single malt Irish whiskey ranks.
Adnams pushes refillable spirits, wine containers at UK stores
Consumers can top up bottles of wine, beer and spirits at dedicated refill stations.
Mossburn Distillers’ Allt Gleann Isle of Skye single malt Scotch whisky – Product Launch
The expression is the second of four single malts to come from the brand's Legacy Series.
SHS targets the return of social occasions with festive WKD campaign
The Social Media giveaways will be bolstered by video content from former reality TV show contestants.
AG Barr enters oat milk market with Moma Foods buy
Moma Foods makes porridge and other cereals, but also owns a leading oat milk brand.
Wemyss Malts’ single cask Scotch whiskies – Product Launch
Each expression in the six-strong line-up takes its name from tasting notes present in the whisky.
