El Bandido Yankee Tequila Co’s Blanco, Reposado – Product Launch
The brace of new Tequilas are initially launching in Illinois, Texas and Michigan.
News
Gamma Enterprises’ releases second ‘PewDiePie’ energy drinks extension
The release is the US company's second tie-up with the Swedish YouTuber.
PepsiCo sued over Mtn Dew’s Rise brand extension
The US multinational is alleged to have refused to abandon the Rise trademark prior to...
Constellation Brands buys into Breaking Bad’s Dos Hombres mezcal – Tequila & Mezcal in the US data
Dos Hombres was founded two years ago by the lead actors in TV's Breaking Bad.
Vera Wang’s Party Prosecco – Product Launch
Party is sourced from Glera grapes grown in Italy's Piemonte region
Molson Coors Beverage Co targets summer with Coors Light US merchandise
Molson Coors Beverage Co is debuting a line of merchandise for flagship brand Coors Light in the US. The six-strong 'Hold My Coors' range features items designed for hands-free storage…
Diageo becomes NFL’s first ‘official spirits’ sponsor
Diageo has secured a "multi-year" sponsorship deal for a raft of its spirits brands with the National Football League in the US. The agreement will see the UK multinational sponsor…
The Craft Irish Whiskey Co’s The Brollach single malt- Product Launch
Category – Spirits, whiskey, Irish, 43% abv Available - From this week Location - Worldwide, available online Price – SRP of EUR5,500 (US$6,664) per 70cl bottle The Craft Irish Whiskey…
Spirits tariffs between EU and US secure further suspension, but American whiskey still in the cold
The four-month suspension of tariffs on selected alcohol categories shipped between the European Union and the US has been extended for a further five years, although American whiskey still has…
Gordon & MacPhail prepares “world’s oldest” single malt Scotch for charity auction – video
Gordon & MacPhail is to auction off what it claims to be the world's oldest single malt Scotch whisky. Gordon & MacPhail Generation 80 was laid down in 1940 using…
Moet Hennessy taps Carmelo Anthony for Moet & Chandon campaign – video
Moet Hennessy has recruited two US basketball players to star in a new campaign in the country for its Moet & Chandon Champagne brand. Ten-time NBA All Star Carmelo Anthony…
