Scout & Cellar’s Epic Pursuit wine-based RTDs – Product Launch
According to the company, 1% of the brand's sales will be donated to bee conservation charities.
News
Edrington offloads Snow Leopard Vodka to Next Frontier Brands
Produced in Poland, Snow Leopard is available in the UK for around GBP40 (US$55) per...
Sollasa Indian cuisine-themed aperitif – Product Launch
Sollasa is names after 'Manasollasa', considered to be the first Indian recipe book.
Oetker Group split to separate Henkell Freixenet from Radeberger Gruppe
A family feud at the top of the German conglomerate will lead to the creation...
The Boston Beer Co cuts forecasts as hard seltzer growth slows in Q2 – results
The brewer's CEO admitted to overestimating the hard seltzer category.
Year-to-date sales back in the black for Britvic in fiscal-2021 – trading update
A strong showing in the three months to June has set Britvic on course for sales growth in fiscal-2021.
Moet Hennessy takes Volcan de mi Tierra Tequila JV to UK
The move comes four years after the Tequila brand launched in the US and Mexico.
Anheuser-Busch InBev signs Usain Bolt for on-premise Michelob Ultra push – video
The giveaway will run for just four hours on 24 July.
William Grant & Sons transforms UK bus shelters in US$3.4m Hendrick’s campaign
The activation also includes a debut Spotify ad for the gin brand.
Calirosa wine barrel-aged Tequilas – Product Launch
The new brand brings two more celebrities into the Tequila category.
European floods destroy German wineries
The German Wine Institute said entire livelihoods have been washed away in the recent deluge.
