Ritual Beverage Co’s Ritual Zero Proof Rum Alternative – Product Launch
A fourth zero-alcohol expression from Ritual Beverage Co.
News
Alcohol’s sustainability & responsibility activations around the world – The IARD Digest – June 2021
Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol-related health...
E&J Gallo Winery launches Barefoot UK push – video
Barefoot's 30-second advert will air across multiple UK TV channels for the next two months.
El Bandido Yankee Tequila Co’s Blanco, Reposado – Product Launch
The brace of new Tequilas are initially launching in Illinois, Texas and Michigan.
Gamma Enterprises’ releases second ‘PewDiePie’ energy drinks extension
The release is the US company's second tie-up with the Swedish YouTuber.
PepsiCo sued over Mtn Dew’s Rise brand extension
PepsiCo is facing a civil lawsuit over the branding of one of Mtn Dew's product lines. New York-based cold brew coffee company Rise Brewing Co has alleged that PepsiCo's Mtn…
Constellation Brands buys into Breaking Bad’s Dos Hombres mezcal – Tequila & Mezcal in the US data
The shopping spree continues for Constellation Brands, with a minority holding in mezcal brand Dos Hombres the latest to drop into the group's basket. The purchase of an unspecified stake…
Vera Wang’s Party Prosecco – Product Launch
Category - Wine, sparkling, Prosecco Available - From this month Location - The US, handled by Southern Glazer's Wine & Spirits Price - SRP of US$25 per bottle US fashion…
Molson Coors Beverage Co targets summer with Coors Light US merchandise
Molson Coors Beverage Co is debuting a line of merchandise for flagship brand Coors Light in the US. The six-strong 'Hold My Coors' range features items designed for hands-free storage…
Diageo becomes NFL’s first ‘official spirits’ sponsor
Diageo has secured a "multi-year" sponsorship deal for a raft of its spirits brands with the National Football League in the US. The agreement will see the UK multinational sponsor…
The Craft Irish Whiskey Co’s The Brollach single malt- Product Launch
Category – Spirits, whiskey, Irish, 43% abv Available - From this week Location - Worldwide, available online Price – SRP of EUR5,500 (US$6,664) per 70cl bottle The Craft Irish Whiskey…
