Diageo becomes NFL’s first ‘official spirits’ sponsor
The deal builds on the company's existing partnerships with 12 NFL teams.
News
“A CBD launch in Europe? Nothing is off the cards” – just-drinks speaks to Ocean Spray Europe MD Caroline Bethell
Over the past two years, Ocean Spray has launched a raft of innovations in the...
Spirits tariffs between EU and US secure further suspension, but American whiskey still in the cold
American whiskey still qualifies for a 25% tariff on exports to the EU.
Gordon & MacPhail prepares “world’s oldest” single malt Scotch for charity auction – video
London auctioneer Sotheby's will host the sale of Gordon & MacPhail Generation 80 decanter #1...
Moet Hennessy taps Carmelo Anthony for Moet & Chandon campaign – video
Moet Hennessy has NBA sponsorship deals for two of its leading wine & spirits brands.
E&J Gallo Winery readies US$423m South Carolina facility
E&J Gallo Winery is set to build a new US production and distribution hub in South Carolina. The Chester County-based facility will serve as a bottling and canning plant as…
Anheuser-Busch InBev to launch ‘Budweiser Insurance’ in Canada
Anheuser-Busch InBev is preparing to enter the insurance sector under its flagship beer brand in Canada. Described by the company as "a modern take on classic insurance", 'Budweiser Insurance' will…
Uncle Matt’s Organic’s Ultimate Shots – Product Launch
Category - Soft drinks, juice, functional Available - From this month Location - The US Price - SRP of US$3.49-$3.99 per 2oz bottle. Also available in 12-pack for $48 through…
Diageo’s Cardhu distillery gets Johnnie Walker overhaul in Scotch whisky tourism push
Diageo has completed the rebranding of its Cardhu Scotch whisky distillery as the 'Speyside Home of Johnnie Walker', the third in the four-strong Johnnie Walker-fronted tourism project. A “new visitor…
Lower-priced wine & spirits for consumers from Australia, UK Free Trade Agreement?
A new trading arrangement between Australia and the UK, announced today, will help alcohol brand owners in both countries to recover from the coronavirus pandemic, according to trade organisations. An…
Diageo’s George Dickel’s Dickel Bourbon – Product Launch
Category - Spirits, whiskey, Tennessee, 45% abv Available - From this month Location - The US Price - SRP of US$32.99 per bottle Diageo has released a new Bourbon from…
