This week on Just Drinks – Here’s what we think
Here's a round-up of Just Drinks' latest members-only content and a look at this week's headlines, along with our thoughts.
News
“A CBD launch in Europe? Nothing is off the cards” – just-drinks speaks to Ocean Spray Europe MD Caroline Bethell
Over the past two years, Ocean Spray has launched a raft of innovations in the...
Destileria Colombiana’s Dictador 2 Masters Niepoort – Product Launch
Destileria Colombiana has launched a limited-edition expression of its Dictador rum brand.
PepsiCo’s Mtn Dew Game Fuel CouRageous Sherbet – Product Launch
The limited edition flavour was created in partnership with professional videogamer Jack 'CouRage' Dunlop
Ritual Beverage Co’s Ritual Zero Proof Rum Alternative – Product Launch
A fourth zero-alcohol expression from Ritual Beverage Co.
Jacob’s Creek becomes latest official wine of International Cricket Council
Pernod Ricard's Jacob's Creek brand has secured 'official wine' status for the upcoming high-profile cricket match between India and New Zealand. The group today confirmed the signing of a three-year…
E&J Gallo Winery launches Barefoot UK push – video
E&J Gallo Winery has rolled out a TV advert for its Barefoot wine brand in the UK. The 30-second spot, entitled 'Let's Get Barefoot', will air across on-demand TV channels …
El Bandido Yankee Tequila Co’s Blanco, Reposado – Product Launch
Category – Spirits, Tequila, blanco, reposado Available - From this month Location - The US, available initially in selected states Price - SRP of US$39.99 per 75cl bottle of the…
Gamma Enterprises’ releases second ‘PewDiePie’ energy drinks extension
Gamma Enterprises has released another flavour for its G Fuel energy drinks brand in collaboration with YouTuber 'PewDiePie'. G Fuel Yuzu Slash is available worldwide from the brand’s online store.…
PepsiCo sued over Mtn Dew’s Rise brand extension
PepsiCo is facing a civil lawsuit over the branding of one of Mtn Dew's product lines. New York-based cold brew coffee company Rise Brewing Co has alleged that PepsiCo's Mtn…
Constellation Brands buys into Breaking Bad’s Dos Hombres mezcal – Tequila & Mezcal in the US data
The shopping spree continues for Constellation Brands, with a minority holding in mezcal brand Dos Hombres the latest to drop into the group's basket. The purchase of an unspecified stake…
