This week on Just Drinks – Here’s what we think
Here's a round-up of Just Drinks' latest members-only content and a look at this week's headlines, along with our thoughts.
News
Alcohol’s sustainability & responsibility activations around the world – The IARD Digest – June 2021
Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol-related health...
Destileria Colombiana’s Dictador 2 Masters Niepoort – Product Launch
Destileria Colombiana has launched a limited-edition expression of its Dictador rum brand.
PepsiCo’s Mtn Dew Game Fuel CouRageous Sherbet – Product Launch
The limited edition flavour was created in partnership with professional videogamer Jack 'CouRage' Dunlop
Ritual Beverage Co’s Ritual Zero Proof Rum Alternative – Product Launch
A fourth zero-alcohol expression from Ritual Beverage Co.
Jacob’s Creek becomes latest official wine of International Cricket Council
Jacob's Creek's sponsorship will initially run for three years and starts this weekend.
E&J Gallo Winery launches Barefoot UK push – video
Barefoot's 30-second advert will air across multiple UK TV channels for the next two months.
El Bandido Yankee Tequila Co’s Blanco, Reposado – Product Launch
The brace of new Tequilas are initially launching in Illinois, Texas and Michigan.
Gamma Enterprises’ releases second ‘PewDiePie’ energy drinks extension
The release is the US company's second tie-up with the Swedish YouTuber.
PepsiCo sued over Mtn Dew’s Rise brand extension
The US multinational is alleged to have refused to abandon the Rise trademark prior to the suit being filed.
Constellation Brands buys into Breaking Bad’s Dos Hombres mezcal – Tequila & Mezcal in the US data
Dos Hombres was founded two years ago by the lead actors in TV's Breaking Bad.
