Ocean Spray taps The Coca Cola Co for CCO appointment
Celina Li will oversee the international performance of Ocean Spray's namesake brands.
News
Alcohol’s sustainability & responsibility activations around the world – The IARD Digest – June 2021
Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol-related health...
Heineken to up LatAm presence with Tiger Brazil launch
The brewer will produce Tiger at its Pacatuba and Itu-based facilities in the country.
Destileria Colombiana’s Dictador 2 Masters Niepoort – Product Launch
Destileria Colombiana has launched a limited-edition expression of its Dictador rum brand.
PepsiCo’s Mtn Dew Game Fuel CouRageous Sherbet – Product Launch
The limited edition flavour was created in partnership with professional videogamer Jack 'CouRage' Dunlop
Ritual Beverage Co’s Ritual Zero Proof Rum Alternative – Product Launch
A fourth zero-alcohol expression from Ritual Beverage Co.
Jacob’s Creek becomes latest official wine of International Cricket Council
Jacob's Creek's sponsorship will initially run for three years and starts this weekend.
E&J Gallo Winery launches Barefoot UK push – video
Barefoot's 30-second advert will air across multiple UK TV channels for the next two months.
El Bandido Yankee Tequila Co’s Blanco, Reposado – Product Launch
The brace of new Tequilas are initially launching in Illinois, Texas and Michigan.
Gamma Enterprises’ releases second ‘PewDiePie’ energy drinks extension
The release is the US company's second tie-up with the Swedish YouTuber.
PepsiCo sued over Mtn Dew’s Rise brand extension
The US multinational is alleged to have refused to abandon the Rise trademark prior to the suit being filed.
