About Us - Just Drinks
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About Us

Just Drinks is the online news and insights service for the global beverage industry.

Beverage professionals in the world’s beer, soft drinks, spirits and wine categories use Just Drinks to keep abreast of the latest industry developments and to make informed decisions to help grow their businesses and brands.

We provide up-to-date beverages intelligence through:

  • daily news articles, often backed by category and/or market data
  • regular analyses of industry developments, including brand-owner results, to identify the opportunities to grow
  • insightful commentary from an editorial team of three with approaching 30 years’ experience of reporting on the drinks industry
  • further commentary from category specialists
  • an impartial voice, driven by our passion for – and knowledge of – the drinks industry.

Just Drinks is widely considered as the go-to source for multinational drinks brand owners.

Our team of search engine marketers are dedicated to continuously improving our clients’ web rankings. Our unique approach to marketing and established techniques have a long history of proven results across all major search engines.

Client profiles are continuously monitored to ensure that they are fully optimised and that traffic drawn to their profile is also being directed to their own websites.

We have an extensive skill base in three main areas of search engine optimisation:

  • An editorial team producing expert web optimised copy
  • An online marketing team monitoring the effectiveness of our clients’ profiles and working on link-building and other SEO techniques
  • A programming team creating highly optimised code

Web Trends We have invested heavily in proving the direct value of our web-based services to our clients. All our websites use the industry-leading reporting software, Webtrends. Our clients automatically receive basic reports containing everything they need to measure the return on their marketing expenditure. In addition, we offer advanced reports for clients that are looking to find out more detailed information to help them with their own marketing activities.

Just Drinks’ readership includes executives along the entire beverage supply chain, from raw materials and packaging to on- and off-premise. Most of our readers work for the multi-national brand owners in beer, soft drinks, spirits and wine.

The Just Drinks newsletters offer you highly targeted advertisement opportunities. They are 100% requested and delivered directly to the inbox of the leading decision makers in the global drinks sector on a daily and weekly basis.

In addition, regular subscription drives, combined with our rigorous data cleansing programme, ensure that our database continues to hold the latest information.

At Just Drinks, we realise the importance of measuring return on investment. With this in mind, the delivery system of the Just Drinks newsletter offers many advantages, including the ability to monitor readership figures as well as click-through rates.