Energy drinks are not to everyone’s tastes, but the category has become very much part of consumers’ lives thanks largely to multi-faceted sponsorships, ubiquitous outdoor advertising and other attention-grabbing market initiatives. Indeed, energy drinks has evolved over the years from an initial consumer base of on-the-edge types looking towards being sharper in attitudes and personal endurance to a far wider demographic, stretching from late teens through the age bands to the post-65 brigade, especially those who see 70 as the new 50.

Subscribe to Just Drinks

Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)

Already a Member? LOGIN HERE

Just Drinks membership gives you:

  • Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
  • Unbeatable market coverage from wine and beer, to soft drinks
  • Unrivalled drinks industry comment from Dean Best, James Beeson and leading industry experts
Want multi-user access? Explore our multi-user & corporate memberships

70% of the beverage companies in the Forbes Global 2000 use Just Drinks