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The best views and opinions in beverage industry publishing, all in one place, from beverage's monthly columnists and in-house experts.

The sobering message from Minimum Unit Pricing

It was a dark day for the drinks industry yesterday, and one that demands we take a long, hard look at ourselves. Because, the confirmation...

2017 has been the most dramatic year for wine

As 2017  draws to a close, Chris Losh looks back at a year that will go down in history as a major turning point for the global wine industr...

Why the time to educate consumers may have arrived

After years of trying - and failing - are the drinks industry's attempts to educate consumers finally falling on open ears? On-premise and s...

What can the spirits industry learn from Diageo?

Following on from just-drinks' analysis of Diageo's performance over the last five years, spirits commentator Richard Woodard considers the...


Can Red Bull stop the Fever-Tree train? - Comment 7 Nov 2017

Richard Corbett

This month, Richard Corbett considers Fever-Tree's dominance of the premium mixer segment. Is there still room for any competition? And, if so, who could take a bite out of the group's share?


Why the past isn't all it's cracked up be, for younger consumers - Comment 31 Oct 2017

Neil Ridley

Nostalgia is a gloriously strange beast at the best of times. When it comes to marketing, however, brand owners would do well to consider the consumer's complicated relationship with the past. Spirits commentator Neil Ridley investigates.


Is cannabis here to stay? Constellation Brands has the US$191m answer - Comment 30 Oct 2017

Andy Morton

To anyone that questioned whether cannabis will play a major role in the future of beverages, here is your US$191m answer.


What can the spirits industry learn from Brown-Forman? - Comment 24 Oct 2017

Richard Woodard

Following on from just-drinks' analysis of Brown-Forman's performance over the last five years, spirits commentator Richard Woodard considers the takeaways for the wider spirits industry.


Is 'innovation' a dirty word in the beer industry? - Comment 17 Oct 2017

Stephen Beaumont

This month, our beer industry commentator, Stephen Beaumont, looks at the innovation record of the brewing multinationals and finds them heavily reliant on the smaller, craft players out there.


How spirits brands can connect with the 'Modern Bartender' - Nidal Ramini, head of brand advocacy, Brown-Forman - Industry Comment 13 Oct 2017

Nidal Ramini, head of brand advocacy at Brown-Forman Northern Europe

Nidal Ramini, the head of brand advocacy at Brown-Forman's northern Europe division, takes a closer look at the relationship between drinks companies and the hugely-important on-premise channel.


Why the wine industry is failing women - Comment 12 Oct 2017

Chris Losh

Chris Losh returns this month to look at the gender gap in the wine industry, although his observations could quite easily apply to all drinks sectors, indeed, to industry in general.


Has Diageo made a mistake in bringing back Brora and Port Ellen? - Editor's Viewpoint 9 Oct 2017

Olly Wehring

I’ve heard both sides on today’s news from Diageo. One friend is getting quite excited at being able to buy a bottle of a single malt Scotch whisky they have hitherto been unable to afford a glass of, while another is bemoaning the end of what they call "something very special" as two of Scotch’s "best-kept secrets" bubbles back to the surface.


Why the coffee-consumption trend offers a sparkling future for juice - Comment 3 Oct 2017

Richard Corbett

This month, soft drinks commentator Richard Corbett considers how the changing face of coffee consumption in developed markets offers juice companies the chance to reap their rewards.


Will the latest attack on the big brewers stick? - Comment 21 Sep 2017

Stephen Beaumont

Rarely a week goes by without the multinational brewers being given a hard time by someone or other. However, the latest flare-up, in the UK, has caught the attention of our regular beer commentator, Stephen Beaumont.


Why is Pernod Ricard the only major multi-category player still in wine? - Comment 19 Sep 2017

Chris Losh

It's a question that has been asked a thousand times. But, Chris Losh is nothing if not persistent, especially at a time when other multi-category companies are giving wine the big heave-ho.


Is FEMSA trying to bloody Heineken's nose with stake sale? - Editor's Viewpoint 19 Sep 2017

Olly Wehring

On the surface, it looks pretty clear-cut. Give it a scratch, though, and there could be a little more to FEMSA’s Heineken stake sale than first meets the eye.


Can soft drinks producers catch the iced tea wave? - Comment 31 Aug 2017

Richard Corbett

This month, soft drinks commentator Richard Corbett turns his attention to the weird - and wonderful - world of iced tea, a segment that has been around for far longer than we think.


Where is Molson Coors today and where will it be tomorrow? - Comment 24 Aug 2017

Stephen Beaumont

Following on from just-drinks' analysis of Molson Coors' performance over the last five years, just-drinks' beer commentator Stephen Beaumont, considers the takeaways for the wider brewing industry.


Cannabis beer - how the times are changing - Comment 23 Aug 2017

Andy Morton

When Heineken took full control of Lagunitas Brewing Co earlier this year, the Dutch brewer's management would have known full well what they were getting into: The two had already been in a 50/50 partnership for some months.


Why wine communication sucks - Industry Comment 22 Aug 2017

Reka Haros

When were you last swept away by a piece of wine advertising? Compared to other drinks categories, the wine industry continues to push education and not emotion as its primary marketing tool. Please, pleads wine marketer Reka Haros, no more.


What can the spirits industry learn from Remy Cointreau? - Comment 15 Aug 2017

Ian Buxton

Following on from just-drinks' analysis of Remy Cointreau's performance over the last five years, spirits commentator Ian Buxton considers the takeaways for the wider spirits industry.


Which drinks brands are getting it right on social media? - Industry Comment 14 Aug 2017

Sophie Chadwick, account director at Peppermint Soda

Social media has become an integral part of marketing for most brands, and it works particularly well for drinks, both soft and alcoholic. However, making the most of social media requires skill – there are plenty of brands getting it right, and just as many getting it wrong. The key to social media success is knowing what works best for each channel.


Why we need to unlock the potential of the Internet of Things - Industry Comment 10 Aug 2017

Cameron Worth

In June, Pernod Ricard announced SharpEnd, a UK agency that helps brands benefit from Internet of Things technology, as its global partner. In an exclusive comment for just-drinks, SharpEnd founder & CEO Cameron Worth reveals some of the work his company is doing for Pernod and why the drinks industry needs to embrace this creative new tool.


Scale or Stale - M&A options for craft brewers looking to grow their business - Industry Comment 7 Aug 2017

Jonathan Buxton, partner and head of Consumer & Retail, Cavendish Corporate Finance

Craft beer has become the fastest-growing - and the most competitive - segment of the global beer market. With more than 1,700 craft breweries in the UK and over 5,200 in the US, the sector has a 12.3% market share of the total beer category and is starting to present a challenge to the growth of large breweries. One way mass beer producers have fought against the bubbling competition spilling over from craft brewers is to acquire them. Anheuser-Busch InBev, MillerCoors, Constellation Brands and Heineken - which together control 81% of the US market – have all expanded their portfolios through buying smaller craft beer brands.


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