Signal: marketing marvel Prime Hydration set to surpass $1.2bn annual sales
Prime is riding high on the energy drinks boom, while the beverage’s gamification and TikTok-focused strategy bears fruits.
Social Media
Tweets of the week: UK regulation, Campari results, Heineken 0.0 ad push
Tweets of the week: Bud Light, EU-Mercosur trade, La Colombe coffee
Cybersecurity related social media posts decreased by 63% in the consumer industry in Q1 2023
Who’s posting what? Robotics related social media posts decreased by 23% in the consumer industry in Q1 2023
Internet of Things related social media posts decreased by 68% in the consumer industry in Q1 2023
Who’s posting what? Corporate governance related social media posts decreased by 5% in the consumer industry in Q1 2023
Environmental sustainability related social media posts decreased by 28% in the consumer industry in Q1 2023
