The global consumer industry experienced a 51% drop in social media posts on big data in Q1 2023 compared with the previous quarter, with the highest share accounted for Mondelez International, according to GlobalData’s analysis of social media posts. GlobalData’s Big Data in Consumer Goods thematic intelligence report analyses the application of big data across the consumer goods value chain. It provides industry-specific market analysis, describes the competitive landscape and highlights the areas of future opportunities. Buy the report here.

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Notably, health & wellness was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of innovation and Covid-19, according to GlobalData.

Of the 50 leading companies in the consumer industry, Mondelez International had the most mentions of big data in Q1 2023. GlobalData identified 839 big data-related posts in the industry's social media activity - 0.03% of all posts - and a decrease of 51% in Q1 2023 compared with Q4 2022.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.