The global consumer industry experienced a 68% drop in social media posts on internet of things in Q1 2023 compared with the previous quarter, with the highest share accounted for Swatch Group, according to GlobalData’s analysis of social media posts. The growing application of Internet of Things will prove to have a transformative impact across multiple sectors. GlobalData’s Internet of Things (IoT) Market report helps keep abreast of the latest trends in Internet of Things, market opportunity forecast and the competitive landscape. Buy the report here.
Notably, innovation was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of Covid-19 and cloud, according to GlobalData.
Of the 50 leading companies in the consumer industry, Swatch Group had the most mentions of internet of things in Q1 2023. GlobalData identified 2,104 internet of things-related posts in the industry's social media activity - 0.08% of all posts - and a decrease of 68% in Q1 2023 compared with Q4 2022.
To further understand GlobalData's analysis on Internet of Things (IoT) Market Size, Share, Trends Analysis, and Segment Forecast 2021-2026 buy the report here.