The global consumer industry experienced a 19% drop in social media posts on Covid-19 in Q1 2023 compared with the previous quarter, with the highest share accounted for Neutrogena, according to GlobalData’s analysis of social media posts. GlobalData’s COVID-19 Cross-Sector Impact – Thematic Research report helps understand how the effect of COVID-19 on consumer sector compares with 17 other key sectors, in terms of equity indices, M&A volumes, jobs index, and filings. Buy the report here.
Notably, innovation was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of Covid-19 and cloud, according to GlobalData.
Of the 50 leading companies in the consumer industry, Neutrogena had the most mentions of Covid-19 in Q1 2023. GlobalData identified 10,435 Covid-19-related posts in the industry's social media activity - 0.39% of all posts - and a decrease of 19% in Q1 2023 compared with Q4 2022.
To further understand GlobalData's analysis on COVID-19 Cross-Sector Impact - Thematic Research buy the report here.
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GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.
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