The global consumer industry experienced a 2% rise in social media posts on digital payments in Q1 2023 compared with the previous quarter, with the highest share accounted for Estee Lauder, according to GlobalData’s analysis of social media posts. An overview of the impact of instant payment technology on the payments industry is included in GlobalData’s Instant Payments Market Analysis report along with information on key countries and companies in the sector and instant payment-associated risks and solutions. Buy the report here.
Notably, health & wellness was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of innovation and Covid-19, according to GlobalData.
Of the 50 leading companies in the consumer industry, Estee Lauder had the most mentions of digital payments in Q1 2023. GlobalData identified 1,953 digital payments-related posts in the industry's social media activity - 0.07% of all posts - and an increase of 2% in Q1 2023 compared with Q4 2022.
For further understanding of GlobalData's Instant Payments Market Analysis, Key Trends, Strategies, and Future Implications, 2022 buy the report here.