The global consumer industry experienced a 22% drop in social media posts on social responsibility in Q1 2023 compared with the previous quarter, with the highest share accounted for Unilever, according to GlobalData’s analysis of social media posts. The key social themes, commitment details of leading companies to social responsibility, and discussions and hiring activity for social responsibility in Consumer and 15 other key sectors are covered in GlobalData’s Social Responsibility Trends by Sector – Thematic Intelligence report. Buy the report here.
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Notably, innovation was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of Covid-19 and cloud, according to GlobalData.
Of the 50 leading companies in the consumer industry, Unilever had the most mentions of social responsibility in Q1 2023. GlobalData identified 821 social responsibility-related posts in the industry's social media activity - 0.03% of all posts - and a decrease of 22% in Q1 2023 compared with Q4 2022.
To further understand GlobalData's analysis on Social Responsibility Trends by Sector – Thematic Intelligence buy the report here.
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GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.
