- “Too often, 0.0% has been a compromise” – Asahi Europe & International global brands director Richard Ingram
On the eve of the launch of Asahi’s Peroni Nastro Azzurro 0.0%, Just Drinks caught up with the group’s global brands director for Europe & International, Richard Ingram, to hear about about the ambition to grow non-alcoholic beer to 20% of Asahi’s sales by 2030
Beer brands are well-known for ‘speaking’ on societal matters. Category commentator Stephen Beaumont warns, however, that thinking twice is the best policy.
Instead of running towards Russia, vodka brands are now running away. Spirits category commentator Richard Woodard explains.
In Just Drinks’ data centre:
Flavoured Tequila start-up 21Seeds has a new owner, with Diageo completing its purchase of the flavoured Tequila brand.
A surge in cocktail consumption both at home and in the on-premise channel propelled AG Barr to a top-line increase of nearly 20% in 2021.
The UK division of Proximo Spirits has introduced a coffee-flavoured expression of its flagship The Kraken Black Spiced Rum in the country.
On our news pages:
Heineken has called time on its presence in Russia and is looking to divest its operations in the country amidst concerns of a nationalisation of assets.
Carlsberg Group has completed a strategic review of its operations in Russia and made the decision to offload its entire presence in the country.
Molson Coors Beverage Co is considering its options after being found to have infringed on a trademark owned by Stone Brewing.
Strikes are continuing to cause logistical interruptions for Heineken’s Spanish division.
Mast-Jägermeister has reported a record year of sales in 2021, bolstered by “robust growth” in markets including Latin America, the Middle East and Eastern Europe.
Bacardi is the latest brand owner seeking to tap into the growing demand for premium at-home cocktails, with the extension of its Tails premix brand to the off-premise channel from next month.
Rémy Cointreau has shuffled its senior executive pack, with the current lead of operations in China heading to the Americas.
Cuervo has become the latest beverage brand owner to venture into virtual reality, building the first “metadistillery” on the Decentraland platform.
Consumer confusion in the UK around the term ‘hard seltzer’ needs to be placated and health claims avoided, according to The Portman Group.
Asahi is to introduce an alcohol-free iteration of its flagship Peroni Nastro Azzurro beer brand.
Just Drinks pulls together today’s top beverage product launches – or not.
From our parent company, GlobalData:
North America remains by far the place to be for ‘Industrial Automation’ hirings among beverage companies, according to recent research.
The proportion of beverage companies hiring for ‘cybersecurity’-related positions remained steady last month, according to recently-released figures.
Research and innovation in industrial automation is on the rise in the global beverages industry, according to recently-released figures.