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  1. Interviews
April 1, 2022

“Too often, 0.0% has been a compromise” – Asahi Europe & International global brands director Richard Ingram

On the eve of the launch of Asahi’s Peroni Nastro Azzurro 0.0%, Just Drinks caught up with the group’s global brands director for Europe & International, Richard Ingram, to hear about the ambition to grow non-alcoholic beer to 20% of Asahi's sales by 2030

By James Beeson

On the eve of the launch of Asahi’s Peroni Nastro Azzurro 0.0%, Just Drinks caught up with the group’s global brands director for Europe & International, Richard Ingram, to hear about the ambition to grow non-alcoholic beer to 20% of Asahi’s sales by 2030

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