Global Brands launches Hooch spirits in move beyond RTDs
Global Brands has launched two Hooch gins and a rum as the company takes the RTD brand into distilled spirits.…
All articles by Michelle Russell
Michelle Russell
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PepsiCo rolls out QR code cash giveaway for Pepsi Max football tie-up
PepsiCo has launched scannable packaging for Pepsi Max in the UK as part of a cash giveaway for its UEFA…
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Bacardi takes Bombay Sapphire Bramble to the US
Bacardi has expanded the footprint of a berry-flavoured Bombay Sapphire gin to the US. Bombay Sapphire Bramble, first launched in the…
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Accolade Wines appoints former Diageo man to GTR post
Accolade Wines has named Jeff Bond to lead its EMEA Global Travel Retail unit. Bond, who previously served as a…
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CanBee’s Bee’s Knees Craft Cocktail – Product Launch
CanBee's Bee's Knees Craft Cocktail Category - RTD, gin-based, 8% abv Available - From this month Location - The US,…
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Gordon & MacPhail’s Mr George Legacy 1953 from Glen Grant Distillery – Product Launch
Gordon & MacPhail's Mr George Legacy 1953 from Glen Grant Distillery Category - Spirits, whisky, Scotch, 59.4% abv Available -…
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Beam Suntory’s Kilbeggan Black Irish whiskey – Product Launch
Beam Suntory's Kilbeggan Black Irish whiskey Category - Spirits, whiskey, Irish, 40% abv Available - Now Location - Available from selected…
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Former Red Bull North America CEO takes Guayakí Yerba Mate reins
Guayakí has appointed a former leading Red Bull executive as its new CEO. The California-based company, which is known for…
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Loki releases low-level THC seltzer across US
US drinks company Loki has launched a cannabis seltzer that contains a small amount of THC. Loki Seltzer has a…
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Heineken brings F1 pit wall to consumers with new competition – video
Heineken is running a worldwide marketing activation for its namesake beer brand that offers consumers the chance to win a…