All articles by Michelle Russell
Michelle Russell
Global Brands launches Hooch spirits in move beyond RTDs
Global Brands has launched two Hooch gins and a rum as the company takes the RTD brand into distilled spirits.
PepsiCo rolls out QR code cash giveaway for Pepsi Max football tie-up
PepsiCo has launched scannable packaging for Pepsi Max in the UK as part of a cash giveaway for its UEFA Champions League sponsorship.
Bacardi takes Bombay Sapphire Bramble to the US
Bacardi has expanded the footprint of a berry-flavoured Bombay Sapphire gin to the US.
Accolade Wines appoints former Diageo man to GTR post
Accolade Wines has named Jeff Bond to lead its EMEA Global Travel Retail unit.
CanBee’s Bee’s Knees Craft Cocktail – Product Launch
US drinks start-up CanBee has launched its debut premix RTD.
Subscribe to our Newsletter
Get industry leading news, data and analysis delivered to your inbox
Gordon & MacPhail’s Mr George Legacy 1953 from Glen Grant Distillery – Product Launch
Gordon & Macphail has unveiled the first in a new range of “ultra-rare” Scotch whiskies.
Beam Suntory’s Kilbeggan Black Irish whiskey – Product Launch
Beam Suntory’s Kilbeggan Distilling Co has released a new premium expression.
Former Red Bull North America CEO takes Guayakí Yerba Mate reins
Guayakí has appointed a former leading Red Bull North America executive as its new CEO.
Loki releases low-level THC seltzer across US
US drinks company Loki has launched a cannabis seltzer that contains a small amount of THC.
Heineken brings F1 pit wall to consumers with new competition – video
Heineken is running a worldwide marketing activation for its namesake beer brand that offers consumers the chance to win a customised Formula One-themed bar.