View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
April 28, 2021updated 28 Jun 2021 5:41pm

Heineken brings F1 pit wall to consumers with new competition – video

Heineken is running a worldwide marketing activation for its namesake beer brand that offers consumers the chance to win a customised Formula One-themed bar.

By Michelle Russell

Free Report
img

What are the key consumer trends driving FMCG in 2022?

The consumer landscape has permanently changed since the COVID-19 pandemic began, prompting trends to emerge or accelerate, causing subsequent macro-economic shifts. In order to stay relevant, Consumer Packaged Goods companies must stay abreast of these developments. It is here that GlobalData can offer valuable assistance. Download GlobalData’s Trendsights: Trends to Watch in 2022 report to:
  • Gain insight into the 12 most important trends across the FMCG value chain
  • See the consumer survey data that underpins these insights
  • Learn what early-movers are already doing in terms of NPD and product marketing
Take a look at this report to give yourself the best standing in this developing market.
by GlobalData
Enter your details here to receive your free Report.

Heineken is running a worldwide marketing activation for its namesake beer brand that offers consumers the chance to win a customised Formula One-themed bar.

Until 9 May, consumers in 24 markets can enter a draw via the lager’s official website to win the bar, which is based on the pit wall used by the Red Bull Honda racing team and features a built-in draught tap. The first prize also includes two kegs of Heineken 0.0, glassware and other merchandise.

The markets comprise Austria, Brazil, Bulgaria, Canada, Croatia, Finland, Germany, Greece, Hungary, Italy, Malaysia, Mexico, The Netherlands, New Zealand, Poland, Portugal, Romania, Serbia, Singapore, South Africa, Spain, Switzerland, the UK and the US.

The activation is the latest in the Dutch brewer’s global sponsorship deal with F1, which kicked off in the 2017 season.

Heineken is not the only brewer to use F1 as a stage to promote its non-alcoholic offerings. In February, Asahi Group aligned its Peroni Libre 0.0% brand with the Aston Martin racing team for the 2021 season.

As we start to see the light, how can brewers help the on-premise? – click here for a just-drinks comment

Related Companies

Free Report
img

What are the key consumer trends driving FMCG in 2022?

The consumer landscape has permanently changed since the COVID-19 pandemic began, prompting trends to emerge or accelerate, causing subsequent macro-economic shifts. In order to stay relevant, Consumer Packaged Goods companies must stay abreast of these developments. It is here that GlobalData can offer valuable assistance. Download GlobalData’s Trendsights: Trends to Watch in 2022 report to:
  • Gain insight into the 12 most important trends across the FMCG value chain
  • See the consumer survey data that underpins these insights
  • Learn what early-movers are already doing in terms of NPD and product marketing
Take a look at this report to give yourself the best standing in this developing market.
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks