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May 7, 2021updated 10 May 2021 10:50am

Global Brands launches Hooch spirits in move beyond RTDs

Global Brands has launched two Hooch gins and a rum as the company takes the RTD brand into distilled spirits.

Global Brands has launched two Hooch gins and a rum as the company takes the RTD brand into distilled spirits.

The UK-drinks company this week unveiled Raspberry & Lemon Gin, Mango & Lime Rum and Lemon Gin in its home market. The flavoured spirits are 37.5% abv and priced at GBP20 (US$28) per 70cl bottle. 

Raspberry & Lemon Gin is available from alcohol e-tailer Good Time, as well as convenience stores that use wholesale distributor Booker’s. The Mango & Lime Rum and Lemon Gin can be pre-ordered online ahead of a 21 May off-premise roll-out.

SHS is not the only company that makes long alcoholic drinks to move into spirits. In 2019, Swedish cider brand owner Kopparberg launched a flavoured gin. A strawberry & lime gin RTD followed a month later and in June last year, Kopparberg released a Cherry Spiced Rum.

Last month, the company rolled out a range of flavoured vodkas.

Why COVID has prompted an RTD tsunami from spirits brand owners – click here for a Just Drinks comment

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