Global Brands has launched two Hooch gins and a rum as the company takes the RTD brand into distilled spirits.
The UK-drinks company this week unveiled Raspberry & Lemon Gin, Mango & Lime Rum and Lemon Gin in its home market. The flavoured spirits are 37.5% abv and priced at GBP20 (US$28) per 70cl bottle.
Raspberry & Lemon Gin is available from alcohol e-tailer Good Time, as well as convenience stores that use wholesale distributor Booker’s. The Mango & Lime Rum and Lemon Gin can be pre-ordered online ahead of a 21 May off-premise roll-out.
SHS is not the only company that makes long alcoholic drinks to move into spirits. In 2019, Swedish cider brand owner Kopparberg launched a flavoured gin. A strawberry & lime gin RTD followed a month later and in June last year, Kopparberg released a Cherry Spiced Rum.
Last month, the company rolled out a range of flavoured vodkas.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataSee Also:
