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May 5, 2021

CanBee’s Bee’s Knees Craft Cocktail – Product Launch

US drinks start-up CanBee has launched its debut premix RTD.

CanBee’s Bee’s Knees Craft Cocktail

Category – RTD, gin-based, 8% abv

Available – From this month

Location – The US, available in selected states and online

Price – SRP of US$14.99 per four-pack of 35cl cans, $79.99 per 24-pack

US drinks start-up CanBee has launched its debut premix RTD.

Bee’s Knees, revealed today, is a gin-based ‘cocktail’ that contains honey and lemon and is free from artificial flavours or colours. According to the company, the iteration was developed alongside professional bee-keepers to ensure the honey is sustainably sourced.

Bee’s Knees is immediately available in selected retailers throughout Texas and New York state, as well as from CanBee’s website.

“We knew we could create a canned cocktail that is exceptionally tasty, but we also wanted our efforts to support the ecosystem that provides the basis for everything we make,” said the company’s director of marketing, Carrie Riby.

Last month, Diageo continued the expansion of its RTD cocktail portfolio, acquiring Rhode Island’s Loyal 9 Cocktails from Sons of Liberty Spirits Co for an undisclosed fee.

Why COVID has prompted an RTD tsunami from spirits brand owners – click here for a just-drinks comment

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