All articles by Georges Corbineau

Georges Corbineau

How soft drinks can make the most of the reopening on-premise and foodservice channels – comment

As lockdown restrictions continue to lift in markets across the world, hospitality venues are re-opening their doors or preparing to increase their capacity. Category commentator Lucy Britner explores how soft drinks brand owners can make sure they get their fair share of the expected boost to on-premise and foodservice sales.

Pernod Ricard unveils makeover for UK Jacob’s Creek Reserve

Pernod Ricard has overhauled packaging for a UK Jacob’s Creek wine range.

Grain & Barrel Spirits adds driver partnership to Dixie Vodka-NASCAR tie-up – Vodka in the US data

Grain & Barrel Spirits has signed NASCAR driver Tony Stewart as an ambassador for its Dixie Vodka brand.

PepsiCo unveils “ghost kitchen” Pep’s Place in Pepsi food-pairing campaign

PepsiCo has launched its own online food-delivery platform in the US that pairs variants of its Pepsi CSD brand with a range of meals.

Bushmills Original Cask Finish single malt Irish whiskey – Product Launch

Cuervo has kicked off an ‘Original Cask Finish’ series from its Bushmills Irish whisky brand.

Sazerac unveils “baijiu-style” Buffalo Trace spirit

Sazerac’s Buffalo Trace Bourbon distillery has launched a limited-edition product that is distilled like whiskey but uses the same ingredients as Chinese white spirit baijiu.

What will Anheuser-Busch InBev’s priorities be for the years ahead? – analysis

Earlier this month, just-drinks analysed Anheuser-Busch InBev’s performance trends over the last five years. In this excerpt from the report, we consider what’s currently top of inbox for CEO Carlos Brito.

Baltimore Spirits Co’s Post Epoch Rye – Product Launch

Baltimore Spirits Co has released the first speciality whiskey of the year from its ‘Post Epoch’ range – a series of one-off extensions of flagship brand Epoch Rye.

McGuigan Wines’ Single Batch Project Pinot Grigio – Product Launch

Australia’s McGuigan Wines has added a Pinot Grigio to its Single Batch Project range.

Coronavirus to have “very low impact” on spirits in Global Travel Retail – Dufry CEO

The current coronavirus pandemic will have little impact on spirits sales in the Global Travel Retail channel, according to the world’s largest travel retailer, Dufry.