Pernod Ricard has overhauled packaging for a UK Jacob’s Creek wine range.

The new-look Jacob’s Creek Reserve features a large ‘R’ and gold foil trim, Pernod said today. The rebrand follows an overhaul for the global Jacob’s Creek Reserve range about 18 months ago, however the UK range is exclusive to the country, a Pernod spokesperson told just-drinks.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The UK line-up consists of Sauvignon Blanc, Chardonnay, Shiraz and Cabernet Sauvignon varietals. Each 75cl Jacob’s Creek Reserve iteration carries an SRP of GBP9 (US$12.50) and will roll-out across two UK retailers. From mid-May, the Sauvignon Blanc and Shiraz will be available in Asda, while the Chardonnay and Cabernet Sauvignon will hit Morrisons shelves.

“Australia is the UK’s favourite country of origin when it comes to wine and this represents a huge opportunity to drive value within the category with new and exciting, but also quality, wines,” said Pernod’s UK wine portfolio director, Lucy Bearman.

Last month, Pernod revealed a Cabernet Sauvignon finished in ex-Irish whiskey barrels for Jacob’s Creek in the UK. 

Why ‘disaster’ is no exaggeration for France’s wine industry – click here for a just-drinks comment