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April 30, 2021

Bushmills Original Cask Finish single malt Irish whiskey – Product Launch

Cuervo has kicked off an 'Original Cask Finish' series from its Bushmills Irish whisky brand.

By Georges Corbineau

Bushmills Original Cask Finish Irish whiskey series

Category – Spirits, whiskey, Irish, both 40% abv

Available – Since 15 April

Location – Available worldwide

Price – Both carry an SRP of EUR30 (US$36) per 70cl bottle

Cuervo has kicked off an ‘Original Cask Finish’ series from its Bushmills Irish whisky brand.

Debuting with the ‘American Oak Cask Finish’ and ‘Caribbean Rum Cask Finish’ expressions, the line comprises single malt Irish whiskey that has finished off its maturation in casks sourced from beyond the Bushmills distillery in Northern Ireland. The pair, which do not carry an age statement, launched earlier this month in Ireland ahead of a wider global release next month.

The casks have been sourced from Kelvin Cooperage in Kentucky and an unspecified rum distillery in the Caribbean. Bushmills, which is run by Cuervo’s Proximo division, sits alongside the Pendleton, Stranahan’s and Tincup American whiskey brands as well as Kraken spiced rum in the Caribbean.

“The launch of the Bushmills Original Cask Finish range is an exciting and innovative move for Bushmills Irish whiskey,” said master blender Helen Mulholland. “The series offers an accessible introduction into the world of Bushmills by finishing our signature single malt in unique barrels for new flavour experiences.”

Earlier this week, Cuervo posted a near-40% leap in Q1 sales, driven in part by the group’s RTD portfolio, which soared by almost 102%.

Why whisky/whiskey can no longer ignore the allure of flavours – Click here for a just-drinks comment

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