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April 30, 2021

Bushmills Original Cask Finish single malt Irish whiskey – Product Launch

Cuervo has kicked off an 'Original Cask Finish' series from its Bushmills Irish whisky brand.

By Georges Corbineau

Bushmills Original Cask Finish Irish whiskey series

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Category – Spirits, whiskey, Irish, both 40% abv

Available – Since 15 April

Location – Available worldwide

Price – Both carry an SRP of EUR30 (US$36) per 70cl bottle

Cuervo has kicked off an ‘Original Cask Finish’ series from its Bushmills Irish whisky brand.

Debuting with the ‘American Oak Cask Finish’ and ‘Caribbean Rum Cask Finish’ expressions, the line comprises single malt Irish whiskey that has finished off its maturation in casks sourced from beyond the Bushmills distillery in Northern Ireland. The pair, which do not carry an age statement, launched earlier this month in Ireland ahead of a wider global release next month.

The casks have been sourced from Kelvin Cooperage in Kentucky and an unspecified rum distillery in the Caribbean. Bushmills, which is run by Cuervo’s Proximo division, sits alongside the Pendleton, Stranahan’s and Tincup American whiskey brands as well as Kraken spiced rum in the Caribbean.

“The launch of the Bushmills Original Cask Finish range is an exciting and innovative move for Bushmills Irish whiskey,” said master blender Helen Mulholland. “The series offers an accessible introduction into the world of Bushmills by finishing our signature single malt in unique barrels for new flavour experiences.”

Earlier this week, Cuervo posted a near-40% leap in Q1 sales, driven in part by the group’s RTD portfolio, which soared by almost 102%.

Why whisky/whiskey can no longer ignore the allure of flavours – Click here for a just-drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
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