Marketing – advertising & promotions
Consumer demand for functionality driving soft drinks trends, says Coca-Cola Co.
A desire for convenience and functionality from the consumer is driving marketing strategy for The Coca-Cola Co., according to the…
PepsiCo steps away from NFL Super Bowl halftime show sponsorship
PepsiCo has renewed its marketing arrangement with the National Football League (NFL) in the US but is giving up the…
Fountain Worldwide ups hard seltzer presence in UK with entertainment venues tie-up
Fountain Worldwide has entered into a new partnership to supply its namesake hard seltzer brand to entertainment venue operator ASM…
Beam Suntory partners with rock band Muse for Jim Beam live music campaign
Beam Suntory has unveiled a partnership for its Jim Beam Bourbon brand with rock band Muse as part of an…
Mark Anthony Brands targets UK with White Claw summer festival campaign – Hard seltzer in the UK data
Mark Anthony Brands’ White Claw hard seltzer brand is to sponsor around 40 UK festivals this summer. The alcoholic sparkling…