Heineken hitches latest campaign to James Bond ‘No Time To Die’ – video
The brewer has had a partnership with the James Bond franchise since 1997.
Marketing – advertising & promotions
Quintessential Brands highlights spiced cues with Opihr gin online classes – video
The classes debuted earlier this Summer on Opihr's website.
Fifth Generation adds Ryder Cup to Tito’s Handmade Vodka’s golf sponsorship roster
The brand will serve as the 'official vodka' for the competition, which will take place between 21 and 26 September in the US.
Diageo launches James Bond push for Smirnoff
The company said the vodka was the base for the 'shaken not stirred' martini in 1962's Dr No.
Campari Group rolls out documentary at Venice Film Festival – video
The production draws inspiration from a Campari Group-Federico Fellini advert collaboration in 1984.
Bacardi extends Bombay Sapphire ‘Stir Your Senses’ push to Europe – video
Bacardi is preparing to roll out a recent US campaign for its Bombay Sapphire Gin brand to Europe. The activation, entitled 'Stir Your Senses' comprises a 30-second advert that will…
Treasury Wine Estates readies 19 Crimes US$40,000 competition in UK
Treasury Wine Estates has launched a 'golden ticket' format activation for its 19 Crimes wine brand in the UK. The '19th Cork' push, which runs until 31 October, offers eligible…
Diageo launches national Lone River Ranch Water campaign – video
Diageo has signed US singer-songwriter Ryan Bingham to lead the Lone River Ranch Water brand's first national campaign. The push, called 'Follow It West' will air across US TV, marking…
Fifth Generation’s Tito’s Handmade Vodka secures PGA Tour tie-up
Fifth Generation has secured a sponsorship deal for Tito's Handmade Vodka with US golf's PGA Tour. The five-year agreement sees the Austin, Texas-based distiller become the 'official vodka' of the…
The Coca-Cola Co puts spotlight on rPET “sip-sized” bottles in e-scooter campaign
The Coca-Cola Co is offering free e-scooter rides in a new sustainability-focussed US marketing campaign to promote the recently-released smaller bottle format for its namesake CSD. The company has teamed…
Anheuser-Busch InBev commits US$100m to promote women’s sports under Michelob Ultra
Anheuser-Busch InBev has pledged US$100m to increase the visibility of women's sports in the US. The five-year spend, fronted by the group's Michelob Ultra beer brand, includes dedicating 50% of…
