Marketing – advertising & promotions
Anheuser-Busch InBev ‘seeking US$47m reduction’ on FIFA sponsorship deal after World Cup beer snub
Anheuser-Busch InBev is reportedly asking for a US$47m reduction in the value of its sponsorship deal with FIFA after the…
Scotland plan to curb alcohol advertising met with dismay
The Scottish government has launched a consultation on proposals that could heavily restrict the advertising of alcohol in public places,…
BrewDog to make charity donation over Qatar beer shipment, CEO claims
BrewDog has said it will donate the profits from beer shipped to Qatar to human rights charities – but refused…
BrewDog beer on sale in Qatar despite brewer’s anti-World Cup protest campaign
BrewDog has defended the sale of its beer in Qatar, despite having launched a vocal protest campaign against the hosting…
Anheuser-Busch InBev gives up Super Bowl alcohol advertiser exclusivity
Anheuser-Busch InBev has decided not to renew a contract with the NFL that had maintained its position as the Super…
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Consumer demand for functionality driving soft drinks trends, says Coca-Cola Co.
A desire for convenience and functionality from the consumer is driving marketing strategy for The Coca-Cola Co., according to the…
PepsiCo steps away from NFL Super Bowl halftime show sponsorship
PepsiCo has renewed its marketing arrangement with the National Football League (NFL) in the US but is giving up the…
Fountain Worldwide ups hard seltzer presence in UK with entertainment venues tie-up
Fountain Worldwide has entered into a new partnership to supply its namesake hard seltzer brand to entertainment venue operator ASM…
Beam Suntory partners with rock band Muse for Jim Beam live music campaign
Beam Suntory has unveiled a partnership for its Jim Beam Bourbon brand with rock band Muse as part of an…
Mark Anthony Brands targets UK with White Claw summer festival campaign – Hard seltzer in the UK data
Mark Anthony Brands’ White Claw hard seltzer brand is to sponsor around 40 UK festivals this summer. The alcoholic sparkling…