PepsiCo’s Pepsi Maple Syrup Cola – Product Launch
Another limited-edition flavour innovation from the soft drinks giant
ByMarketing – advertising & promotions
Bacardi’s Patron Tequila teams up with F1’s Sergio Perez – video
Patron and Perez - more to come from the tie-up in 2022
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Hennessy Cognac readies Maluma VSOP bottle for US
The pack for Hennessy VSOP will be on sale for a limited time
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Fuller’s combines post-lockdown socialising with anniversary year for UK campaign
The promotion is available to claim for one day only on 16 November.
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The Coca-Cola Co unveils Football Manager e-sports tournament in Ireland
The competition was created in collaboration with UK-based e-sports company GFinity.
ByDiageo’s Crown Royal pushes premixes in North America TV spot – video
Diageo’s North America division has lined up an activation in the region for Crown Royal’s RTD roster. ‘A New World…
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Phillips Distilling Co launches “freezer vodka” Cubist amid brand push
The US distiller also unveiled new photosensitive packaging for UV Vodka along with two marketing campaigns.
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Loch Lomond Group’s Loch Lomond Lee Westwood Single Cask 1st Edition – Product Launch
The 25-year ageing process represents Westwood's 25 European Tour golf wins.
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