On 30 October, The Coca-Cola Co will release results for the third quarter and year-to-date 2018. Here, just-drinks takes a look at the company’s activities in the three months to the end of September.
- The quarter started with some interesting packaging innovation: Coca-Cola Co was among the first to use new technology that allows four different thermochromatic inks to colour can designs
- Later in the month, the company released a blueprint for a UK deposit return scheme that looks to put control in the hands of producers and retailers
- Shortly afterwards, Coca-Cola’s Australian unit confirmed its plan to phase out Coke Zero in the wake of the Coca-Cola No Sugar launch
- In late July, as part of the company’s Q2 results presentation, CEO James Quincey said the turnaround of the Diet Coke brand was a “work in progress”
- In August Coca-Cola used a crowdfunding platform to test the roll-out of mineral water brand Valser in the US
- Some big news in mid-August saw Coca-Cola agree to acquire a minority holding in sports drinks brand Bodyarmor. The deal saw Coke become a larger shareholder than Keurig Dr Pepper
- Later in August, the group announced plans to take back the management of its bottling operations in the Philippines, after Coca-Cola FEMSA announced its decision to sell its majority stake
- August ended with the US$5.1bn play for coffee chain Costa. We took a closer look at why the soft drinks firm made a play for a coffee retailer.
- Then in September, Coke was linked to a cannabis drinks move
- Next up came a play for kombucha with the purchase of Organic & Raw Trading Co
- The quarter closed with yet another acquisition, this time the Tropico still drinks producer in France
What strategy should soft drinks companies take to ensure future growth? – Comment
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