Comment

Why is The Coca-Cola Co buying Costa? - Comment

Most popular

Should Pernod dump wine, bunk up with Brown-Forman

Why Brown-Forman will be one of spirits' winners

Retaliatory tariffs "wild card" for Brown-Forman

The future of cannabis in the drinks industry

MORE

If you take it at an ingredient level, The Coca-Cola Co's move today to buy UK-based coffee chain Costa for US$5.1bn makes some kind of sense. Both cola and coffee contain caffeine, after all. But from a business perspective - where is the boost in this move?


Related Content

The Coca-Cola Co targets Costa's retail power with US$5.1bn coffee chain takeover

The Coca-Cola Co targets Costa's retail power with US$5.1bn coffee chain takeover...

Could Coca-Cola's Costa move signal a US coffee raid? - Analysis

Could Coca-Cola's Costa move signal a US coffee raid? - Analysis...

The Coca-Cola Co's US$5.1bn acquisition of Costa - Analysis

The Coca-Cola Co's US$5.1bn acquisition of Costa - Analysis...

Coffee and doughnuts – Will The Coca-Cola Co’s Dunkin’ Donuts move pay off? - Comment

Coffee and doughnuts – Will The Coca-Cola Co’s Dunkin’ Donuts move pay off? - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?