On Wednesday, Brown-Forman will release its results for the final quarter and the full year of its fiscal-2018. Here, just-drinks looks back the events that will have affected the group’s performance in its final quarter, the three months to the end of March.
- The start of the calendar year saw Brown-Forman roll out new livery for its Old Forester Bourbon whiskey to the UK market
- Later in January, the company released a range of bitters, tinctures and syrups under Old Forester as it looked to further align with the cocktail occasion in the US
- In February, Brown-Forman announced it would offset 90% of its energy use in the US after signing an agreement with a wind power project in Kansas
- Later in the month, the company’s Scotch whisky distillery, The GlenDronach, lined up the release of 15 single cask iterations under the Batch 16 name
- In March, group CEO Paul Varga said the company could be caught in the crossfire between US President Donald Trump and the European Union’s tariff disagreements. Varga told analysts he was closely monitoring the possibility of retaliatory tariffs after Trump threatened to hike tariffs on all imports of steel and aluminium to the US. The threat became reality at the start of this month
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