Marie Brizard Wine & Spirits has booked a fall in first-half sales but the company did report a brighter picture emerging in France.
First-half revenues fell 3% to €84m, dragged down by a near-6% decline from the group’s international business.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
In the second quarter, group revenues grew 2.2% to €45.3m, as sales in France jumped 6%.
Sales in France’s on-trade increased 16% in the second quarter, helped by sales of its namesake brand and a rum distribution deal. First-half on-trade sales were 10.1% higher.
Marie Brizard Wine & Spirits’ sales to off-trade customers in France fell 4% in the first half but increased 3.8% in the second quarter.
The company said sales of the Marie Brizard and Sobieski brands were helped by new products.
Revenue from Marie Brizard’s International division dropped 5.8% in the first half, although the decline was less steep in the second quarter at 0.3%.
The company said a slowdown in European sales “eased” in the second quarter.
Sales “held up well” in the US, thanks to the Marie Brizard and Gautier brands, which helped offset a second-quarter decline in Sobieski sales.
