The Launch Pad - Product Launches
PepsiCo readies Gatorade caffeine debut with Fast Twitch
PepsiCo is preparing to launch Gatorade into the energy drinks market, with plans to introduce a new product, Fast Twitch,…
Treasury Wine Estates to debut French origin wines from Penfolds brand
Treasury Wine Estates’ flagship Penfolds brand is to launch its inaugural offering of French origin later this year. The Australian…
Hibiscus in soft drinks – a trend that will continue to bloom
Hibiscus started the year as something of a curiosity in soft drinks. Now it’s getting hotter by the month, across…
Diageo teams up with Vita Coco on Captain Morgan RTD
Diageo and The Vita Coco Co. are joining forces to launch an RTD containing Captain Morgan rum and coconut water…
Jones Soda Co. launches Mary Jones cannabis-infused soda range
US-based Jones Soda Co. is launching cannabis-infused sodas under its new brand Mary Jones. The Mary Jones range consists of…