The Launch Pad - Product Launches

Product launch picks, November 2022 – what Just Drinks thinks

Mahou San Miguel’s Bendito Vermut Rojo Category – Wine, vermouthABV – 15%Location – SpainPrice – SRP of EUR7.95 (US$8.17) per…

Nespresso to roll out recyclable paper-based pods

Nespresso has become the second Nestlé coffee brand to introduce paper-based pods for its portioned coffee systems in the space…

AB InBev enters India whiskey market with Budweiser Magnum Double Barrel

Anheuser-Busch InBev has entered the whiskey category in India with Budweiser Magnum Double Barrel whiskey, a launch that marks the…

SPC Global launches healthy beverage range Helping Humans

Australian-based SPC Global is entering the healthy drinks market with the launch of ‘Helping Humans’ a range of canned sparkling…

Product launch picks, September 2022 – What Just Drinks thinks

Adnams Sea Fog Hazy IPA Category – BeerABV – 4.5%Location – The UKPrice – SRP of GBP22.99 (US$25.80) per 12…

PepsiCo readies Gatorade caffeine debut with Fast Twitch

PepsiCo is preparing to launch Gatorade into the energy drinks market, with plans to introduce a new product, Fast Twitch,…

Treasury Wine Estates to debut French origin wines from Penfolds brand

Treasury Wine Estates’ flagship Penfolds brand is to launch its inaugural offering of French origin later this year. The Australian…

Hibiscus in soft drinks – a trend that will continue to bloom

Hibiscus started the year as something of a curiosity in soft drinks. Now it’s getting hotter by the month, across…

Diageo teams up with Vita Coco on Captain Morgan RTD

Diageo and The Vita Coco Co. are joining forces to launch an RTD containing Captain Morgan rum and coconut water…

Jones Soda Co. launches Mary Jones cannabis-infused soda range

US-based Jones Soda Co. is launching cannabis-infused sodas under its new brand Mary Jones. The Mary Jones range consists of…