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February 23, 2021

The Equiano Rum Co’s Equiano Light white rum – Product Launch

Recent rum entrant The Equiano Rum Co has followed its debut iteration a year ago with a white rum from its namesake brand.

By Jason Ingle

The Equiano Rum Co’s Equiano Light white rum

Category – Spirits, rum, 43% abv

Available – From this Spring

Location – Available across Europe and online

Price – Online in the UK, GBP34.50 (US$48) per 70cl bottle

Recent rum entrant The Equiano Rum Co has followed its debut iteration a year ago with a white rum from its namesake brand.

Just over 12 months on from the release of an aged expression, the company has lined up the Europe-wide roll-out of Equiano Light. Like its portfolio partner, the new addition is a blend of rums produced at Foursquare Distillery in Barbados and Mauritius’ Gray’s Distillery.

The company, which takes its name from 18th-Century slave and subsequent slavery-abolitionist Olaudah Equiano, will continue to donate US$2 per bottle sold and 5% of its annual profits to “ground-level freedom and equality projects”.

Earlier this month, Moet Hennessy announced the release in Europe of its Cuban rum brand, Eminente Reserva. The expression is produced by state-owned Cuba Ron Corp, which is the joint-venture partner with Pernod Ricard for Havana Club.

Why copying gin’s template for growth risks doing rum a grave disservice – Click here for a just-drinks comment

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