All articles by Jason Ingle
Jason Ingle
Britvic readies Rockstar relaunch in UK as half-year sales stay red – results data
Britvic has maintained its mid-single-digit rate of sales decline into 2021, with half-year sales falling by just over 6%.
The Coca-Cola Co hands AHA sparkling water US TV debut – video
The Coca-Cola Co has released details of the first marketing activation in the US for its recently launched flavoured sparkling water brand, AHA.
Captain Morgan prepares for MLS season with ‘Soccer Pick Em’ push
Diageo has strengthened Captain Morgan’s soccer credentials in North America, partnering the brand with sports betting company FanDuel for this season’s Major League Soccer competition.
Hoplark hop-infused sparkling water – Product Launch
Hoplark has unveiled what it has termed a “craft-brewed sparkling water” produced using hops.
Diageo sends ‘Postcards from Oban’ in online single malt Scotch campaign – video
Diageo is lining up an online activation for its Oban single malt Scotch whisky, highlighting the brand’s distillery and namesake home-town to US consumers.
Quintessential Brands’ Opihr G&T with Grapefruit RTD – Product Launch
Quintessential Brands has added to the RTD stable from spiced gin brand Opihr in the UK.
Rockstar Spirits’ Cherry Bomb spiced rum – Product Launch
Rockstar Spirits has returned to its Panamanian rum distiller partner for the latest flavoured addition to its spiced rum stable.
The Coca-Cola Co adds colour to Coca-Cola Beverages Africa IPO decision
The Coca-Cola Co has added details to yesterday’s confirmation of its plan to launch an IPO for its bottler unit in Africa.
Remy Cointreau’s Bruichladdich Port Charlotte PAC:01 2011 – Product Launch
Remy Cointreau has switched two expressions from its Bruichladdich stable of single malt Scotch whiskies.
Diageo’s Zacapa rum Heavenly Cask series – Product Launch
Diageo is kicking off a four-strong series of limited-edition rums from its jointly-owned Zacapa brand.