Diageo’s The Singleton Paragon of Time Collection 54-year old single malt

Category – Spirits, whisky, single malt, 44.1% abv

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Available – From June

Location – Available from specialist spirits outlets in China, Singapore, Taiwan, the UK and the US

Price – In the UK, SRP of GBP28,850 (US$40,000) per 70cl bottle, limited to 235 units in total

Diageo has lined up the roll-out of its oldest single malt Scotch whisky to date.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Featuring in The Singleton’s ‘Paragon of Time’ series, which debuted two years ago with a 53-year-old iteration, the 54-year-old whisky was distilled in 1966 at the group’s distillery in Speyside’s Dufftown, home to William Grant & Sons’ The Balvenie and Glenfiddich production sites. The liquid spent most of its life in European oak casks before finishing its ageing process in an ex-Pedro Ximenez Sherry cask.

A total of 235 bottles will be available next month, each of which comprises a Baccara decanter in a leather-lined, wooden box.

The 54-year-old closes The Singleton’s Paragon of Time series.

Last month, Diageo’s Talisker single malt brand released a 43-year-old whisky carrying a US$4,850 price point.

Why Scotch whisky could take years to rebound in the US – Click here for a just-drinks comment

Just Drinks Excellence Awards - Nominations Closed

Nominations are now closed for the Just Drinks Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
ROBOT Kombucha by Net Zero Foods has won the Innovation Award in the Probiotic Beverages category in the 2025 Just Drinks Excellence Awards. Discover how this AI-developed, 100% organic, low-sugar probiotic cola is reshaping gut-health drinks while championing bee-friendly, sustainable sourcing.

Discover the Impact