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October 23, 2020

Diageo’s The Singleton 38-Year-Old single malt Scotch – Product Launch

Diageo has lined up the roll-out of a limited edition aged expression of its The Singleton single malt Scotch whisky brand.

By Jason Ingle

Diageo’s The Singleton 38-Year-Old single malt Scotch

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Category – Spirits, whisky, Scotch, single malt, 49.6% abv

Available – From this month

Location – Available worldwide in “selected markets”

Price – In the UK, SRP of GBP2,100 (US$2,750) per 70cl bottle

Diageo has lined up the roll-out of a limited-edition aged expression of its The Singleton single malt Scotch whisky brand.

Sourced from eight casks at the group’s Glen Ord distillery in the Highlands, The Singleton 38-Year-Old comprises 12-year-old Scotch that spent a further 26 years in different casks. The liquid was aged in ex-Bourbon, Pedro Ximenez Oloroso-seasoned and new American Oak casks.

Limited to 1,689 units, the whisky will be available from specialist spirits retail outlets.

‘The Singleton 38-Year-Old was crafted during … a time of flavour experimentation and innovation across our whisky-making,” said The Singleton’s ‘Master of Malts’, Maureen Robinson. “Selecting new American oak casks was very new for us at that time at the distillery, and we decided on a lengthy secondary maturation to continue to unlock the … layers of flavour in this single malt.”

Earlier this week, just-drinks exclusively revealed that Diageo’s regional head for Latin America & the Caribbean, Alberto Gavazzi, will be leaving the group after 27 years.

Why craft whisky/whiskey will never be the same again – Click here for a just-drinks comment

Related Companies

Free Whitepaper
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Packaging for the future: embracing circularity and reducing costs

Sustainable and recyclable packaging is more in demand than ever, yet the packaging industry is at a crossroads.

While the traditional practices and old ways of doing business are well-established and understood, avoiding the circular economy is not a viable plan for the long term.

However, this circular shift doesn’t have to be a radical overhaul overnight. A combination of small changes can make a big difference. And these changes can result in cost savings.

Siegwerk is an internationally recognised provider of sustainable coatings and inks for the packaging industry. The company has embraced the circular economy and is setting many standards in sustainability in packaging products while working with major brands.

To learn more about the work of Siegwerk in the circular economy, download this document.

by Siegwerk
Enter your details here to receive your free Whitepaper.

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