Bacardi is rolling out the RTD variant from its Bombay Sapphire Gin brand in the US alongside a new iteration.
Following the UK launch of the gin & tonic RTD last month, the company will release the expression, along with a Bombay Sapphire Gin & Light Tonic variant across the US on 9 April – the country’s ‘National Gin & Tonic Day’. Both will retail at US$12.99 per four-pack of 25cl cans.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
According to the company, the ‘Light’ variant and another currently unannounced variant will also hit the UK in the coming months.
Bacardi has ramped up the focus on its ‘at-home’ and pre-mix cocktails offerings for both the on- and off-premise in recent months. In November, the company unveiled its Twistails cocktail pods in the UK and Germany followed by the acquisition of London-based pre-mix cocktail company Tails later that month.
What’s coming up in unaged spirits in 2021? – Click here for a just-drinks comment
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
