Unilever’s Wellbeing Collective has become one of the FMCG giant’s fastest-growing businesses, built around brands such as Liquid IV powdered electrolyte drinks, Olly vitamins and Nutrafol, a dietary supplement developed to promote hair growth.
Raisinghani talks Liquid IV’s global push and the future of functional hydration.
Unilever’s Wellbeing Collective has become one of the FMCG giant’s fastest-growing businesses, built around brands such as Liquid IV powdered electrolyte drinks, Olly vitamins and Nutrafol, a dietary supplement developed to promote hair growth.