View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
March 15, 2021

Bacardi takes Bombay Sapphire Gin & Tonic and G&T Light RTD to US

Bacardi is rolling out its Bombay Sapphire Gin & Tonic RTD expression in the US alongside a new iteration.

Bacardi is rolling out the RTD variant from its Bombay Sapphire Gin brand in the US alongside a new iteration.

Following the UK launch of the gin & tonic RTD last month, the company will release the expression, along with a Bombay Sapphire Gin & Light Tonic variant across the US on 9 April – the country’s ‘National Gin & Tonic Day’. Both will retail at US$12.99 per four-pack of 25cl cans.

According to the company, the ‘Light’ variant and another currently unannounced variant will also hit the UK in the coming months.

Bacardi has ramped up the focus on its ‘at-home’ and pre-mix cocktails offerings for both the on- and off-premise in recent months. In November, the company unveiled its Twistails cocktail pods in the UK and Germany followed by the acquisition of London-based pre-mix cocktail company Tails later that month.

What’s coming up in unaged spirits in 2021? – Click here for a just-drinks comment

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks