• Category – Alcoholic fruit juice, 4% abv
  • Available – From 5 October
  • Location – Japan
  • Price – SRP of JPY176 (US$1.60) per 35cl can

Asahi Group has released an alcoholic tomato juice.

The 4%-abv chu-hai, or spirits-based RTD, contains 21% juice from Kagome, a Japanese manufacturer of tomato-based foods. According to Asahi, the RTD has a balance of “acidity and sweetness”.

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The new product is the second in Asahi’s Premium series under the Luxury Shibori alcoholic fruit juice brand. Luxury Shibori means luxury squeezed.

The first in the series, a mandarin orange flavour, was released on 14 September.

Japan’s beverage brand owners are well-known for their innovative launches. Last month, Sapporo unveiled a curry beverage in a coffee-style can. “It’s perfect when you feel like curry,” the company said.

In the same month, Kirin Holdings announced a 9%-abv RTD that contains three of the five basic flavour categories. Kirin The Strong Special Dry Sour has a citrusy sour taste from cooked fruit, a salty component from sun-dried salt and an umami flavour from aged rice.

“Innovation can come from anywhere” – Just Drinks speaks to Tom Stannard, head of ‘New to World’ innovation at William Grant & Sons