Asahi Group’s 4%-abv Luxury Shibori Tomato Premium RTD - Product Launch - Just Drinks
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Asahi Group’s 4%-abv Luxury Shibori Tomato Premium RTD – Product Launch

By Andy Morton 24 Sep 2021 (Last Updated September 24th, 2021 15:24)

The new release uses tomatoes from Kagome, a Japanese manufacturer of tomato-based foods.

Asahi Group’s 4%-abv Luxury Shibori Tomato Premium RTD – Product Launch
  • Category – Alcoholic fruit juice, 4% abv
  • Available – From 5 October
  • Location – Japan
  • Price – SRP of JPY176 (US$1.60) per 35cl can

Asahi Group has released an alcoholic tomato juice.

The 4%-abv chu-hai, or spirits-based RTD, contains 21% juice from Kagome, a Japanese manufacturer of tomato-based foods. According to Asahi, the RTD has a balance of “acidity and sweetness”.

The new product is the second in Asahi’s Premium series under the Luxury Shibori alcoholic fruit juice brand. Luxury Shibori means luxury squeezed.

The first in the series, a mandarin orange flavour, was released on 14 September.

Japan’s beverage brand owners are well-known for their innovative launches. Last month, Sapporo unveiled a curry beverage in a coffee-style can. “It’s perfect when you feel like curry,” the company said.

In the same month, Kirin Holdings announced a 9%-abv RTD that contains three of the five basic flavour categories. Kirin The Strong Special Dry Sour has a citrusy sour taste from cooked fruit, a salty component from sun-dried salt and an umami flavour from aged rice.

“Innovation can come from anywhere” – Just Drinks speaks to Tom Stannard, head of ‘New to World’ innovation at William Grant & Sons