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August 10, 2021

Sapporo unveils drinkable curry in a can

“It’s perfect when you feel like curry,” the company said.

By Andy Morton

Japanese beverage company Sapporo is to release a curry beverage in a coffee-style can.

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Curry Mood Medium Spice will be available from 23 August for JPY140 (US$1.30) per can, excluding tax, Sapporo said last week. The launch is from Sapporo’s canned coffee subsidiary, Pokka Sapporo Food & Beverage Co, and like other canned coffees sold in Japan’s convenience stores is designed to be sold hot or at room temperature.

Curry mood contains ten spices and comes in a 190g can. According to Sapporo, it can be consumed with bread or rice balls to be part of a meal.

“It’s perfect when you feel like curry,” the company said.

In 1972, Pokka Sapporo launched Japan’s first 190g canned coffee, a format that became popular through the growth of hot-drink vending machines. Most Japanese convenience stores also have a hot shelf for canned coffee and other hot drinks.

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Related Companies

Free Whitepaper
img

What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?

While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains. China’s Zero-COVID policy is having a demonstrable impact on consumer-facing industries. Access GlobalData’s new whitepaper, China in 2022: the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry, to examine the current situation in Shanghai and other cities in China, to better understand the worst-affected industry sectors, foodservice in particular, and to explore potential growth opportunities as China recovers. The white paper covers:
  • Which multinational companies have been affected?
  • What is the effect of lockdowns on foodservice?
  • What is the effect of lockdowns on Chinese ports?
  • Spotlight on Shanghai: what is the situation there?
  • How have Chinese consumers reacted?
  • How might the Chinese government react?
  • What are the potential growth opportunities?
by GlobalData
Enter your details here to receive your free Whitepaper.

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