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August 26, 2021

Kirin Holdings’ Kirin The Strong Special Dry Sour – Product Launch

The RTD contains sour, salty and umami flavours and can be paired with a wide range of foods.

By Andy Morton

  • Category – RTDs, 9% abv
  • Available – From next month
  • Location – Japan
  • Price – Details below

Kirin Holdings is to release a 9%-abv RTD that contains three of the five basic flavour categories.

Kirin The Strong Special Dry Sour, an offshoot of The Strong RTD range, has a citrusy sour taste from cooked fruit, a salty component from sun-dried salt and an umami flavour from aged rice. Kirin said the three-flavour combination is unique in Japanese RTDs and follows consumer trends for beverages that can be paired with food.

The extension will roll out in 35cl and 50cl cans from 14 September across Japan. According to Kirin, the RTD has no set price for retail.

“The [new product] is characterised by carefully condensing the taste of rice and creating a crisp taste that is completely new and can complement any meal, from delicate flavours to strong flavours,” the company explained.

The five basic tastes are sweet, sour, salty, bitter and umami.

The launch follows two other unique beverages announced in Japan recently. Earlier this month, Sapporo unveiled Curry Mood Medium Spice, a drinkable curry in a can. The previous week, Asahi launched a range of fruit-flavoured alcoholic RTDs that contain fermented milk for a “sour yoghurt” taste.

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