At the start of this year, the trade organisation for the Australian wine industry set out major investment plans for China, as sales to the country surged by 63% by value in 2017. Then, in March, Wine Australia appointed David Lucas to the newly-created role of regional general manager for Greater China, further signalling its dedication to the market. At this year’s ProWein, just-drinks sat down with Wine Australia’s GM of marketing, Stuart Barclay, to find out more about why Wine Australia is so excited about China.
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