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Wine Australia names David Lucas regional GM, Greater China

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The trade organisation for Australia's wine industry has appointed a regional general manager for Greater China.

Wine Australia said today that David Lucas has taken on the newly-created role. Lucas reports in to Stuart Barclay, the trade body's general manager of marketing. 

Wine Australia CEO, Andreas Clark, said Lucas's background is "ideal to help the Australian wine sector grow and defend the Greater China market". Lucas has spent the past 20 years in Asia and, according to Clark, has "significant experience" within the wine and spirits categories across North Asia.

"David has undertaken multiple roles for ASC Fine Wines, one of the largest importers and distributors of Australian wines in China, including VP sales, and thus has a deep understanding of Chinese channel management."

Prior to ASC Fine Wines, Lucas worked for Bacardi and Allied Domecq, developing spirits markets.

"With exports to Greater China now approaching AUD1bn (US$775.9m), it is essential that we strengthen the resources we have in the market to develop even bigger and deeper relationships," Clark said. 

Willa Yang, who has managed the China team for "several" years, will continue as head of market for China, reporting to Lucas.

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