"In the future, all of our products should be in paper packaging" - Louise Werner, director of future packaging at Pernod Ricard’s The Absolut Co

“In the future, all of our products should be in paper packaging” – Louise Werner, director of future packaging at Pernod Ricard’s The Absolut Co

Pernod Ricard's Absolut vodka division has joined a group of companies including Carlsberg and The Coca-Cola Co to develop paper packaging robust enough to hold beverages. The companies have formed Paboco, a paper bottle company that has just released two prototypes. Earlier this month, just-drinks spoke to Absolut's Louise Werner, director for the future of packaging, to hear how paper bottles could save companies money and help achieve sustainability goals.

Unlock Access to Premium Content

Get ahead with exclusive forecasts, expert insights and deep dives into the global beverage industry.

With a Just Drinks Premium Membership, you can:

Access exclusive analyst commentary and interviews with senior industry executives
View premium forecasts and data-driven insights
Stay up to date with industry news, product innovation and market trends.
Receive alerts when new premium content is published

Start your 1-month trial for £1

Already a Premium Member? Login here

Unlock Free Access to Premium Content

Already have an account? Login here

Sections

Sections

Sections

Sections

Sections

Sections

“In the future, all of our products should be in paper packaging” – Louise Werner, director of future packaging at Pernod Ricard’s The Absolut Co

Unlock Access to Premium Content

Get ahead with exclusive forecasts, expert insights and deep dives into the global beverage industry.

Start your 1-month trial for £1

Unlock Free Access to Premium Content

Unlock Access to Premium Content

Get ahead with exclusive forecasts, expert insights and deep dives into the global beverage industry.

Start your 1-month trial for £1

Unlock Free Access to Premium Content

Access deeper industry intelligence