"In the future, all of our products should be in paper packaging" - Louise Werner, director of future packaging at Pernod Ricard’s The Absolut Co

“In the future, all of our products should be in paper packaging” – Louise Werner, director of future packaging at Pernod Ricard’s The Absolut Co

Pernod Ricard's Absolut vodka division has joined a group of companies including Carlsberg and The Coca-Cola Co to develop paper packaging robust enough to hold beverages. The companies have formed Paboco, a paper bottle company that has just released two prototypes. Earlier this month, just-drinks spoke to Absolut's Louise Werner, director for the future of packaging, to hear how paper bottles could save companies money and help achieve sustainability goals.

Pernod Ricard’s Absolut vodka division has joined a group of companies including Carlsberg and The Coca-Cola Co to develop paper packaging robust enough to hold beverages. The companies have formed Paboco, a paper bottle company that has just released two prototypes. Earlier this month, just-drinks spoke to Louise Werner, director of future packaging at Pernod Ricard’s The Absolut Co, to hear how paper bottles could save companies money and help achieve sustainability goals.

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