Shaquille O’Neal to get US$10m as new The Alkaline Water Co ambassador
The Alkaline Water Co has signed up Hall of Fame basketball player Shaquille O'Neal as a brand ambassador in a deal worth at least US$10m.
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Patrick Scott
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Brothers Drinks’ Toffee Apple Alcohol Free Cider – Product Launch – Brothers volumes in the UK data
UK cider producer Brothers has entered the non-alcoholic category with a 0.0%-abv Toffee Apple flavour.
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On Thursday, Anheuser-Busch InBev will announce its results from the first quarter of 2021. The numbers are the first…
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Pernod Ricard's Irish Distillers division is poised to release the second in the 'Very Rare Silent Distillery' series of…
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Maison Villevert takes over Paragon Brands with US$7m injection
Maison Villevert, the company that produces Diageo's Ciroc vodka brand, has taken a majority share in UK alcohol distributor…
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Duvel Moortgat adds to Firestone Walker with Cali-Squeeze buy
Duvel Moortgat has acquired a craft beer in the US to join its Firestone Walker Brewing Co division.
ByBacardi adds global performance management chief to senior executive team
Bacardi has marked Kerry Carr's first anniversary as senior VP for global performance management by adding to her existing…
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Arctic Blue Beverages’ Arctic Blue Oat gin liqueur – Product Launch
Arctic Blue Beverages Oy has launched a gin-based oat liqueur in its domestic market.
ByGlenAllachie Distillery Co’s 10-year-old Cask Strength Batch 5 – Product Launch
The GlenAllachie Distillery Co has added another limited edition batch to its namesake Scotch whisky brand's ten-year-old expression.
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