10. How the wine industry can use tasting notes as a marketing tool

While much has changed post-pandemic, Chris was disappointed that something has stayed the same in wine. Will wine brand owners wake up and smell the (acidy, bitter, sweet, salty and sour) coffee?

9. How niche is too niche in wine?

Chris had been on his travels in November – and not to those wine-producing nations the consumer knows about. Yet.

8. Why ‘disaster’ is no exaggeration for France’s wine industry

The French are known for their passion – occasionally to the point of over-enthusiasm. In May, Chris found that, on this occasion, that tendency to exaggerate was not misplaced for the country’s wine producers.

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7. Why the wine industry needs to look beyond the glass bottle – and fast

Having previously hailed a golden future for canned wine, Chris warned in July that the glass bottle is on its way to becoming the wine packaging choice of the past.

6. Australia’s wine struggles – First came COVID, then came China

International trade disputes were ‘two-a-penny’ this year and have become a fact of life for brand owners in most beverage categories. Australian wine brand owners, however, appeared to have things tougher than most in 2021, as the country’s authorities were in Beijing’s sights.

5. Why the future for wine in cans has arrived

Not one to normally get excited, Chris surprised even himself in March with the level of enthusiasm he (finally) mustered for a development in the wine industry. Credit must go, then, to his ‘can-do’ mentality.

4. Why Treasury Wine Estates’ woes didn’t equate to a Pernod Ricard purchase

As subscribers to just-drinks, you don’t pay the big bucks for Ctrl+C content. The temptation to do just that in March, however, was great. Speculation linking Pernod Ricard to a move for Treasury Wine Estates represented a walk down Memory Lane, with similar noises having been made as far back as 2014.

3. Why stating the obvious is a consumer win for wine

In his June missive, Chris argued for telling consumers what is – and isn’t – in their wine, even if it goes without saying.

2. How has the wine industry been coping with Brexit?

After over four years of wrangling, Brexit’s tires hit the tarmac on 1 January. The end of the 11-month transition period after the UK left the European Union on 31 January 2020 signalled the ‘new normal’ for trading relations between the two sides. So, how’s it going? Chris had all the gory details.

  1. “The wine doesn’t exist”- Why wine’s nadir is set to run and run

The juxtaposition of happy and sad – The demise (at the time) of COVID and its economic repercussions – could drive a consumer to drink. Chris discovered in October, however, that wine is worst-placed to capitalise.