Earlier today (10 March), Gruppo Campari announced its full-year results, with sales picking up during the last quarter. Here, just-drinks takes a look at the group’s results in 2014 by region and brand:

  • The Americas (accounting for 38.8% of total sales) – Sales -2.9%, +4% organically. EBIT before one-offs -2.9%, -1.8% organically

In the US, sales inched up by 0.9%, with the Skyy and Wild Turkey portfolios both suffering: The vodka and Bourbon brands were hit by “soft shipment performance” at the beginning of the year.  Aperol, Campari, the Jamaican rum portfolio (led by Appleton Estate) and the company’s Tequilas were all flagged as performing well in the country. Sales in Jamaica fell, thanks in part to ” the soft performance of the non-core business”. Brazil’s sales climbed by 7.6%, with Campari, Skyy and Aperol impressing. Argentina leapt by 41.2%, with brand Campari delivering triple-digit growth, and Skyy, Cinzano Vermouth and Aperol all jumping by double digits. The group’s figures in the country were hampered, however, by an exchange rate effect of -46%. Canada was down by 7.4%, although this was in line with expectations following a distribution change in the country.

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  • Italy (26.4% of total sales) – Sales +9.4%, +3.5% organically. EBIT before one-offs +17.5%, +12.1% organically

The group saw its domestic sales benefit from the purchase of liqueur company Gruppo Averna last year. Elsewhere, Aperol sales rose by 5.4%, with Crodino and Campari Soda increasing by 15% and 5.6%, respectively. Fourth-quarter sales recovered in the country, after a tough Q3 when bad weather came into play.

  • Rest of Europe (24.5% of total sales) – Sales +3.7%, +3.2% organically. EBIT before one-offs -2.5%, -1.5% organically

In Europe, the group benefited from the distribution rights for William Grant & Sons’ brands in Germany. In organic terms, however, sales in the country fell by 3.3%, although Q4 sales inched up by 0.9%. Skyy’s sales rose in the country, but aperitifs and sparkling wines struggled against competing flavoured sparkling wines and Ready-To-Serve beverages. Despite Russia’s travails, full-year sales in the county jumped by 11%, with Riccadonna, Wild Turkey and Aperol all posting triple digit growth. The Aperol brand also delivered strong sales in France.

  • Rest of the World & Global Travel Retail (10.3% of total sales) – Sales +3%, +1.5% organically. EBIT before one-offs -28%, -17.4% organically

In Australia, performance was boosted by the purchase of Copack Beverage A Limited Partnership in mid-2013. Despite this, the country posted a fall in sales of 5.1% due to “continuing competitive pressure and weak consumer confidence”. Sales in Nigeria (+18.4%), South Africa (+12.1%), China (+8.5%) and Global Travel Retail (+19.7%) were all highlighted. 

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