C&C Group will announce its half-year and second-quarter results on Wednesday. Here, just-drinks looks at the drinks producer's activities in the three months to the end of August:
- In June, C&C Group's Vermont Hard Cider Co launched its first advertising campaign for Woodchuck Cider in the US, prompting us to ask what the US can learn from UK campaigns.
- In July,the company's chairman reportedly gave his CEO a vote of confidence as the company contended with pressures in its core markets and shareholder concern over US cider assets.
- At the beginning of August, C&C Brands changed the name of its National Blackthorn cider brand to Blackthorn Gold.
- Towards the end of August, the company's on-trade wine range, Oliver & Greg's, overhauled its packaging, including a new slimline bottle.
2014/15 Full Year highlights
- FY net losses total EUR81m (US$90.8m) as one-offs total EUR172.5m
- Net sales for 12 months to end of February rise by 10.3% to EUR683.9m
- Operating losses come in at EUR58.4m on operating profits of EUR106m a year earlier
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