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C&C Group rolls out Oliver & Greg's redesign

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C&C Group's on-trade wine range Oliver & Greg's has overhauled its packaging, including a new slimline bottle.

The redesign is intended to premiumise the ranges look

The redesign is intended to premiumise the range's look

The new design attempts to introduce premium cues to the range of world wines while highlighting its “globetrotting nature”, C&C said. Bottles are now slimmer and include a gold foil, embossed brand marque and thicker paper stocks, as well as a reshaped logo.

Oliver and Greg’s was launched in 2003 and includes wines from France, Australia and South Africa.


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