C&C Brands has changed the name of its National Blackthorn cider brand to Blackthorn Gold.
Blackthorn Gold tastes the same as the old National
The 4.7% cider tastes the same but features new packaging that will differentiate it from the rest of the Blackthorn portfolio, C&C said. At the same time, Blackthorn Reserve 2L PET will replace National Blackthorn 2L PET.
Brand director at C&C, Andy Cross, said: "We have worked hard to ensure that the new packaging and branding maintain the brand’s connections to its provenance, while reflecting its superior quality."
In May, C&C Group reported a rise in full-year sales, but the company slipped into the red as impairment charges damaged the bottom line.
Sectors: Beer & cider, Marketing – advertising & promotions
Companies: C&C Group plc
