C&C Brands reveals Blackthorn Gold in cider refresh

C&C Brands has changed the name of its National Blackthorn cider brand to Blackthorn Gold.

The 4.7% cider tastes the same but features new packaging that will differentiate it from the rest of the Blackthorn portfolio, C&C said. At the same time, Blackthorn Reserve 2L PET will replace National Blackthorn 2L PET.

Brand director at C&C, Andy Cross, said: "We have worked hard to ensure that the new packaging and branding maintain the brand’s connections to its provenance, while reflecting its superior quality."

In May, C&C Group reported a rise in full-year sales, but the company slipped into the red as impairment charges damaged the bottom line.

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