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C&C Brands reveals Blackthorn Gold in cider refresh

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C&C Brands has changed the name of its National Blackthorn cider brand to Blackthorn Gold.

Blackthorn Gold tastes the same as the old National

Blackthorn Gold tastes the same as the old National

The 4.7% cider tastes the same but features new packaging that will differentiate it from the rest of the Blackthorn portfolio, C&C said. At the same time, Blackthorn Reserve 2L PET will replace National Blackthorn 2L PET.

Brand director at C&C, Andy Cross, said: "We have worked hard to ensure that the new packaging and branding maintain the brand’s connections to its provenance, while reflecting its superior quality."

In May, C&C Group reported a rise in full-year sales, but the company slipped into the red as impairment charges damaged the bottom line.


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